Avista Digital
Avista Digital
Dec 21, 2022
I will break down all of the concepts from this list into larger parts that are easier to understand by someone less familiar with SEO 👇 👨‍👩‍👧‍👦Demographics: Demographic segmentation involves dividing the market based on characteristics such as age, gender, income, education, and occupation. This type of market segmentation is often used by businesses to target specific groups within the market that are more likely to be interested in their products or services. For example, a luxury car manufacturer might use demographic segmentation to target high-income individuals, while a company that sells affordable clothing might target a younger, budget-conscious demographic. 🌎Geographic: Geographic segmentation involves dividing the market based on geographic location, such as by country, region, or city. This type of market segmentation is often used by businesses to understand regional differences and tailor their marketing efforts accordingly. For example, a company that sells beachwear might target coastal regions, while a company that sells winter coats might target colder regions. 🧠Psychographic: Psychographic segmentation involves dividing the market based on psychological characteristics such as values, attitudes, interests, and lifestyles. This type of market segmentation is often used by businesses to understand what motivates different groups within the market and how to effectively target them. For example, a company that sells environmentally-friendly products mi