“We all like an individual with a sense of humour, so why shouldn’t a company have one too?” These are the words of Virgin founder, Richard Branson - and with an attitude like that it’s no wonder the company is one that looks like it would be fun to work for. But did you know that 'a simple humorous line can increase willingness to pay for something by 18%'? Smiling Parrot Fish - image credit @cjfriesen on Unsplash