5 NON-RETAIL HOLIDAY MARKETING TIPS Data from the National Retail Foundation revealed that between 20 and 40% of yearly sales for small and mid-scale retail businesses occur during the November and December. Given that during this time consumers buy physical gifts more, how can non-retail businesses boost their sales? If you are a company that offers services and not products, do not sell your business short during the holidays. Check out these five marketing tips that can help you stay in front of your existing and prospective customers. There is a way for you to end 2017 with a bang! Give Gift Certificates We can all agree that we are now living in a material world. Since minimalism is in trend these days, why not encourage your customers to buy and offer services as gifts for their loved ones this holiday season. As a Myrtle Beach marketing tips, you can prompt your clients to opt for this gift idea by featuring it as a discount. For instance, why don’t you offer a $100 massage gift certificate for only $75? Consumers will definitely see this as a good deal.