Most people don't know that Google doesn't want to send people to your local business website. Instead, Google wants to provide as much information as possible about your business and keep users searching on their platform. This is why having an optimized Google My Business profile where you are actively posting is more important than every so that your business can show up in search results. The more info that you can fee Google about your business on a continual basis, the more "authority " your local business will acquire, resulting in improved rankings. It is proven in the search results that Google rewards businesses that have optimized GMB profiles. https://local.google.com/place?id=7051535808195519154&use=posts&lpsid=1266193183084322370