Learn About New YouTube Handles For Lawyer Marketing If your law firm isn't utilizing video as part of your lawyer marketing strategy you are missing out and YouTube just made it even easier to market your law firm with videos. YouTube recently introduced the addition of what is being called Handles. The thought process behind this is to make it easier to create online communities with YouTube channels in order to engage more with followers. Read on to learn more about how to implement Handles into your law firm marketing strategy.