Creative at its Finest Business advertising is deemed as an art and a science. For a considerable period of time, the conventional wisdom in advertising circles is that the key to advertising is simplicity. A good advertisement is one that carries a simple idea that is put across in the most straightforward fashion. However, in the present age of media promiscuity, simplicity does not ensure invulnerability from the consumer’s fast-forward switch. The issue is magnified for small businesses that have a limited budget. Learn More at: https://igmcreativegroup.com/advertising/