Google has helped millions of businesses around the world to establish, maintain, and grow their online presence by applying less effort. One of the key contributions made by Google to help businesses grow is Google My Business (GMB). Now known as Google Business Profile, this amazing internet marketing tool helps you step into the digital world without having technical knowledge. With the help of Google My Business SEO, you can attract and engage your targeted customers to your business website as well as a physical office location. If you are wondering how does it work, we have got you covered with all the details you need to know. What is Google My Business (GMB)? To put it simply, Google My Business (GMB) is a digital phonebook. Everything you used to look up in a phonebook back in the days is now available in a virtual form. However, unlike a typical phonebook, Google My Business can do a lot more for your business. Not only does it make your business easier to find online, but also helps you to reach out to your potential customers. With smart devices taking over the world, it has become a lot easier to find information about anything in a matter of a few seconds. Using the ideology of search engines, Google My Business enables customers around the world to find nearby businesses that would otherwise be hard for them to find.