Branding makes the customer aware about the product or service, because without branding how customer will recognize the product or the service? There are so many similar products and services that are used for same cause and for satisfying the same customer needs. Just imagine if there was no branding then all cold drinks would have been same? It's hard to imagine, that's why branding helped many customers to prefer to use Coca - Cola while some other prefer to use Pepsi and so on. Sheets and Associates Baltimore SEO Marketing Agency