Strategy Comes Before a Site Redesign Dismay is often the result when resources are given to site design without early integration of SEO-effecting factors. We aren’t providing a pre-launch technical SEO checklist (testing your AMP code, htaccess file, robots.txt, consumer purchase journey, user intent analytics, social proof metrics, performance, and metadata implementation are intentionally omitted here). Instead, we have prepared a list of SEO-affecting elements that are harder to update after a website redesign in launched. If you just spent a significant sum of money redesigning your website, and then learn that you need to invest an additional sum into fixing the design so potential - that can be maddening. But consumers can only find it and use it easily it the design elements are secondary. The key limitation to your site redesign’s success is how well you have planned for its impact. Start by understanding the different paths you can take to reach your goals. Avoid limitations by a web designer who only knows one WordPress theme, or one CMS, or relies heavily on plugins to get it developed. Your site will either be remarkable because it’s discoverable and useful or invisible if it doesn’t surface in both typed and voice-activated search. Make informed choices. Call Jeannie Hill at 651-206-2410 to partner and assure your success AFTER a site migration.