People buy with their hearts, not their heads. If you craft your sales copy to appeal more to people's emotions, you are more likely to convert them into leads and customers. Here is a great list of emotional power words with some excellent examples of how to employ them: https://www.enchantingmarketing.com/power-words/?fbclid=IwAR18Uo1F4ew9pqlY6ce8s1OR1dmaUvZjdCutTo5KwoX91HYSvVCbM-xd8rs