#marketing #marketingplan #marketingdigital #marketingonline #marketingstrategy #monctonbusiness #monctonbusinesses #monctonbusinessowner #monctonbusinesswomen #newbrunswick #newbrunswickbusiness Companies often start out well because the owner identifies a need and they create a product or service to fill that opportunity. However, as the market evolves, needs change, the company grows and competitors establish themselves and the company’s initial offering does not carry as much weight with the consumer anymore. Think about this. When McDonald’s initially started, they tapped into a need for speed. We all know they are no longer alone in that space. So, they evolved their marketing strategy over time to better position they’re offering to the target market and differentiate themselves. So you first must decide the space you want to occupy and what you want to be known as: your brand positioning. #opportunity #change #brand #brand