In case you didn’t know, more than 75 percent of the global desktop search traffic comes through Google. With mobile and tablet devices, the results are even higher. As the same study from NetMarketShare reports, the world’s most popular engine accounts for a whopping 94 percent of all mobile/tablet search traffic globally. Having in mind that Google counts 3.5 billion searches per day on average, we could easily agree that these are some truly impressive numbers. Especially when you add these findings to MarketingDive’s study, which claims that effectiveness via SEO is still on the rise. This is why we have decided to reach out to various SEO industry experts and ask them to share some of the most useful SEO utilities and WP plugins they use (and why), to help them improve their rankings, increase traffic and optimize their pages and websites for search.