Publisher's Synopsis
This book "Hotel Management and Hospitality Enterprises" provide an introduction to all such aforementioned issues, besides giving an overview of contemporary hotel business worlwide in various categories, such as hotel, motel, restaurant etc. The various associated management and governance issues involved with hotel industry and hospitality enterprises are dealth in detail, with specail focus on brand management and product managment. About Author : Jitendra K. Shrama, hods two Masters degrees from Banaras Hindu University, Varansi with multi disciplianry academic pursuits, presently working as Tourism consultant in various areas of Tourism Marketing, Planning and Hospitality. He is an established and globally known Escort and Guide of Indian Tourism Industry since a decade.
