January 14, 2024

Happy New Year and I hope this finds you well! I wanted to take the opportunity to inform you of some big changes coming to Elevate Chiropractic. As many of you know, for some time now, we have been looking for a qualified doctor to join us in hands-on patient care, and we are so pleased to have found a perfect fit.

Allow me to introduce Dr. Edwin Soto, who will be joining us starting January 15th. Dr. Edwin is a native of Buffalo and a graduate of Palmer College of Chiropractic, one of the finest chiropractic colleges. I’ve found Dr. Edwin to be one of the most personable, passionate, and caring people I’ve met in the profession; in short, he is wonderful. His philosophy, similar technique, and skills are exceptional, and his bedside manner is phenomenal, with a keen sense of humor. From the moment I met and spoke with him, I knew he was the doctor we were looking for. 

There will be a time of transition and training in the office as Dr. Edwin will be assisting and ultimately assuming the delivery of hands-on care. As I pull back to afford more time with my family and to pursue other opportunities of interest, rest assured, you will still see me regularly. I will be involved in the office during our time of transitioning patient care and thereafter as the “Team Principal,” continuing to manage and oversee all aspects of the office. Though my scheduled times in and out of the office at the end of the transition cannot be predicted, I will always be available should you need to reach me. 

It is with this that I want to thank you for providing me with the highest honor and privilege to be entrusted with your care, and to be considered YOUR chiropractor. I am confident that the addition of Dr. Edwin will only enhance your experience and care in our office. I know you will give him the same opportunity you gave me to win your confidence: a chance to get to know and care for you in the best possible way. 

With deepest gratitude,

Dr. Charlie 

The following are some answers to anticipated questions you may have. 

When is this happening? Dr. Edwin’s first day in office will be January 15th and he will shadow and begin administering care shortly after that. My last scheduled full-time day with patients will be on or around February 16^th.

Will I still be involved in the office? Yes, I will still own the practice and the building, manage all of the indirect operations therein, and be available for consultation as needed.

Will my care be “exactly” the same? Our approach and techniques are very similar in that they both are instrument-based and we both subscribe to the body’s ability to heal itself. However, simply put, no person can deliver identical care since we are different people. EVERY effort will be taken to ensure a seamless transition to care with Dr. Edwin. If you are seen during the transition period, Dr. Edwin will have the opportunity to observe your care in person and be observed delivering care by me. Then and thereafter, EVERY patient’s care will be reviewed on the morning of your appointment so that Dr. Edwin can continue the care you have come to expect. Rest assured that I will be overseeing this transition with a critical eye to make sure it is seamless. Know that Dr. Edwin graduated from a premier chiropractic school and comes to us with the latest chiropractic expertise and knowledge. He will be an extremely valuable asset to the office with an extensive skillset and the ability to take your care to a new level. As an aside, I look forward to learning from him about the latest approaches and techniques.

Will you share all of the special nuances unique to my care? Yes, absolutely. Dr. Edwin will observe me, and I will observe him during the transition period during which he will receive detailed information and instructions about your case on how your care is delivered. This will be reiterated for as long as needed to ensure your care is consistent and exceeds your expectations. Further, we will have daily and weekly meetings about your care and its progression and all the aspects of the office for as long as is necessary.

Can I still reach out and ask you questions? Yes, of course. I am always available via phone or email. If I am not physically available in the office, there will be options for a virtual consultation if need be and Dr. Edwin will be included in the plan to address your concerns. Please know that Dr. Edwin will take the point as the hands-on administrator of your care and I will be a resource in all support.

Will the hours open change at all? Yes. We anticipate some changes in the office hours. However, the intent is to be more convenient with better appointment access and availability.

What about my insurance, will you accept it? Since Dr. Edwin works for the office, all insurance will go through the office as it has previously. As a bonus, we will be accepting MVP Insurance in the second quarter of 2024 increasing access to care!

What will I be doing?  I have been presented with opportunities outside of the state and additionally will be pursuing other interests outside the profession. The expansion will require my attention to transition and grow these endeavors. I will be traveling to Rochester VERY frequently to continue overseeing the office and visit family. Rest assured, you will still see me!