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Online Marketing Basics for Small Business

As you might remember not so long ago we had internet connections via a telephone line, we happily browsed our favorite websites waiting oftentimes a couple of minutes for images and long paragraphs with funky fonts and colors to load. Back in those days we did not have many options, for most people the idea of buying online seemed like a 70’s sci-fi movie.

Because of the high costs associated with creating a website in the early ages of the internet, this was a luxury item of larger companies; it almost felt more as status symbol. Nowadays as you already know many things have changed.

Today your website is probably one of the best sales tools your business can have, here’s why

It’s your best lead generation tool: in today’s market even the smaller companies can compete against the largest companies in the world for potential customers

It’s your most cost effective sales tool: forget newspapers, yellow books and old media, websites can take orders, accept new customers and much more 24/7 without having to have anyone waiting on the phone to take an order

It’s a fast marketing testing tool: with a click of a button you can change products name, prices, pictures, copy and much more to see what appeals more to your customers, “good luck trying that with a catalogue”

It’s your own retailer and sales person: setting up an e-commerce website today is not only easy but affordable, your website can take orders, payments and automatic process the orders and shipping if needed

Understanding online marketing and its process

Yes, your website is probably one of the most important assets in your online marketing efforts, however its far from being the only thing you need when creating an internet marketing campaign. Most small business make the mistake of believing that by just putting a 5 page catalog website together on the web will bring all the customers they had been waiting for. In today’s competitive marketplace this will rarely ever do anything for your company.

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