Our secret sauce is relevant content that search engines love – reaching homeowners across the entire purchase journey and bringing new, high-intent customers to our partners.
We connect high-intent homeowners with home service providers
CMOs leverage Home Solutions to access high-quality, scaled consumer acquisition.
Audience – We meet homeowners where they are – and provide clarity on the answers they are seeking.
Friction-Free Experience – We connect homeowners to providers by creating a seamless and optimized purchasing experience.
Distribution – We provide quality, scale, and volume for providers seeking efficient growth.
End-to-end digital capabilities and sophisticated technology products:
High Quality Content
Features
- In-depth and objective buyer guides and reviews help users make the right decisions on everything related to home ownership
- Exclusive information and advice from home services experts, licensed insurance agents, and real estate professionals
- Unique tools and data campaigns drive traffic and engagement, earning top spots on the best media sites
Proprietary Reviews
We take pride in our rigorous research and review process that ensures transparency, integrity, and independence.
Features
- Putting products and services through the ringer, with visible results, custom images and videos
- Mystery shopping to evaluate key product and service offerings, including customer service, pricing, coverage, and more
- Surveys of thousands of in-market homeowners to understand different purchasing experiences
- Stringent testing criteria for each product and service covers a variety of needs and points of view
Search Engine Marketing
Differentiated media buying capabilities bring volume and scale that no single provider can match.
Features
- Cutting-edge, algorithm-driven media buying powered by advanced statistics, machine learning, and sophisticated real-time bidding platform
- Proprietary audience of in-market homeowners allows us to play aggressively in paid search thanks to exclusive access to our first-party data
- Our review sites have an inherent quality score and conversion rate advantage over brand sites
Conversion Rate Optimization
Industry-leading technology for homeowners and unrivaled customer generation for providers.
Features
- Our tech stack incorporates artificial intelligence and machine learning to support the fastest, cleanest-looking, and most innovative websites in home services
- Unique tools and call-to-action widgets align conversion elements with intent and strengthen engagement
- High-velocity testing, supported by tech platforms and a team of smart and creative UX analysts and designers
- Seamless optimization and updates based on performance trends
Neighborhood Alerts
Personalized recommendations give homeowners confidence in and control over their most important investment.
Features
- Timely and personalized home alerts to homeowners, sent to them for free, in a format and cadence they choose – without the drama of a neighborhood listserv
- Automatically notifies homeowners of changes in their home value, newly listed homes in their area, crime, changes to school districting, lost pets, and more
- Special offers and project recommendations reward homeowners with cost savings
Data Infrastructure
Custom technology leverages AI signals to efficiently move the homeowner through the funnel to purchase and provides data signals for partners to target efficiently.
Features
- Automated, real-time reporting across sites and categories makes performance management simple and effective
- Programmatic platform utilizes artificial inteligence and machine learning to analyze millions of brand and local datapoints daily
- Bidding command center manages lead delivery, disposition, and billing
- Real-time data integration with partner CRM aligns pricing to product/geo profitability
PARTNER SPOTLIGHT #1
Our Differentiated Digital Marketing Capabilities Addressed A Unique Set Of Industry Challenges
We combined our omni-channel approach and our performance marketing model to help our partner accelerate growth in a highly competitive category.
SEO Strategy
We combined our highly authoritative digital assets with relevant content publication at-scale.
Customized Approach
Our strategic relationship enabled us to build out custom solutions, such as text message lead verification.
Target KPIs
We tailored our execution and introduced tiered pricing by geography to deliver against targeted performance metrics.
PARTNER SPOTLIGHT #2
Our Brand Performance Marketing Program Is A Significant Revenue Driver For Top Home Services Brands
Data alignment, collaboration on product and geo priorities, and deeper strategic alignment has nearly doubled volume for a market-leading brand.
Data Feedback Loop
Our tech integrations created a real-time, full funnel data feedback loop enabling continuous optimization to drive performance.
New Website Launch
We built and launched a new property to maximize search real estate, driving a +25% increase in volume.
Deep Funnel Partnership
We delivered a 2x increase in yield by transitioning from a cost per lead (CPL) payment structure to a revenue share model.
