Mike Goldstein| BIO

Mike is a seasoned digital marketing expert with over 20 years of experience in search engine optimization (SEO) and online marketing. As the founder of Kitchen Remodeling SEO, and host of the Crushing it with Kitchen Remodeling Podcast, Michael specializes in helping businesses in the kitchen, bath, and cabinetry niche grow and generate better leads through strategic internet marketing. With over a decade of experience working with local companies, Michael has a proven track record of expanding businesses and increasing their online presence. Michael holds a Bachelor’s Degree in Finance and Operations Management from the prestigious University of Massachusetts and a Juris Doctorate from the Massachusetts School of Law.

Throughout his career, Michael has worked with various enterprise companies, including Partners Health Care, Sporting News Radio Network, eBay, John Hancock Investments and Bose. His expertise in managing SEO campaigns locally, nationally, and internationally has earned him a reputation for delivering results that drive business growth.

Michael’s exceptional work in the digital marketing field has not gone unnoticed. He has been featured in major news outlets such as Fox, Market Watch, and Sporting News Radio Network. Furthermore, he has shared his knowledge and insights on SEO strategies, leveraging GMB profiles, the Google algorithm, and related topics at the KBIS trade show (National Kitchen and Bathroom Association) and numerous other industry events.

Topics I can Discuss

Implementing AI for Content Creation in Digital Marketing: Insights into AI tools for content generation in marketing, from blog posts to video scripts.

SEO for Home Services – Mapping the Local Success: In-depth strategies to boost local search and map pack rankings for home service businesses.

Building E-A-T for Home Services Companies: Discussing how to build Google-recognized Expertise, Authoritativeness, and Trustworthiness.

Harnessing the Power of Press Releases in SEO: Exploring how press releases contribute to local SEO and backlink strategies.

Blogging for SEO – Topical Relevance in Home Services Industry: Crafting industry-relevant blog content that attracts traffic and boosts SEO.

Navigating SEO Audits for Home Service Websites: A walkthrough of common issues and strategies for SEO audits of home services websites.

Exploring SEO Best Practices Post Google’s Latest Algorithm Update: Adapting home services businesses to the latest changes in Google’s algorithms.

Guesting on Podcasts: Boosting SEO and Building Authority: Exploring the role of podcast guesting in SEO and tips for getting booked.

Demystifying Enterprise SEO for Large Home Service Providers: Discussing unique strategies needed for enterprise-level SEO in the home services industry.

Recent Podcast Guest Appearances

• How to get better more profitable Kitchen Cabinet and Cabinetry Leads using Online SEO tools (cabinet maker profit system – episode 145)
• How to find employees using Facebook ads (The Profit Toolbelt Podcast – Episode 146)
• Finally! Answers on Kitchen Cabinet SEO and Websites (Cabinet Maker Profit System Episode 139)

Industry Speaking Engagements:

• • KBIS session on leveraging Google Business Profile for Local Search Opportunities

Published Books:

• Kitchen Remodelers Guide To Local SEO & Google Maps