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BACKBONE BARBERSHOP, AUSTRALIA

Sean Hayes’ journey has taken him from rural West Cork to the Gold Coast in East Australia

Growing up in West Cork, Ireland, Sean Hayes always liked to push boundaries when it came to his own style. “When I was growing up in West Cork anything different was always considered a bit ‘out there’ -Ihad red highlights and mullets so I was definitely showing an interest in hairstyles from a young age,” he tells us. However considering barbering as a career wasn’t something that occurred to him. Sean puts this down to how the industry was viewed at the time: “Barbering wasn’t ‘cool’ when I was leaving school so I didn’t think that was something I should do back then. It hadn’t got to the stage where it is now. So I went straight into an electrical apprenticeship and became a ‘sparky’ for ten years.”

After ten years working as an electrician Sean felt ready for a career change. “Barbering was the first thing I thought of because I could see the direction it had moved in,” he explains. “My friend had completed a course at Thomas Lloyd’s Barbering Academy in Cardiff and suggested it to me and I haven’t looked back.” He adds that the course gave him the foundations to move on with his barbering skills relatively quickly.

A career change wasn’t the only big change in Sean’s life. “Before I made the jump into barbering, I’d visited Sam Squires who owns Backbone Barbershop in Australia. Having caught a glimpse of life on the Gold Coast, I decided I was going to move there,” he says adding that Backbone Barbershop, takes its inspiration from a poem by American writer Clementine Paddleford, which states: ‘Never grow a wish bone where you ought to have a backbone,’ which resonated with shop owner, Sam.

Sean cites the lifestyle as the main influence on his decision to move to Australia and begin his career. “The laid-back approach and the scenery was it for me. I came back from that holiday and finished my time working in the Northern Territory, booked onto the course in Cardiff and that was it,” he says. This relaxed atmosphere emanates from the beach right into the barbershop on the Gold Coast which Sean now manages, having initially made his start in Miami, Queensland. “We were in Miami for two years in a huge shop with five chairs but it was quite residential so we moved to this new place which has a lovely big window looking out onto the main road – so you can’t really miss it,” he adds. “I loved the old shop, but I think it’s only when you go to a new location that you realise how much better it is.” The shop has the added benefit of being heritage listed, which he says adds to the appeal for both the barbers and their clients. “It isn’t as old as some buildings in the UK and Ireland, but it has high ceilings, old wooden floors and stained-glass windows which makes it a really cool place,” he says.

The fact that the shop is appointment only helps to add to the relaxed atmosphere that Sean enjoys. “There’s a good variety of ages, styles, and attitudes so there’s a really good demographic of people coming in every day,” he states. “We run off appointments so we don’t have lots of clients queuing or sitting and waiting for a haircut which makes the client feel much more comfortable,” he explains, going on to say that this is important for open discussions. “I think people can chat more freely than they would if you had a lot of people waiting. We have a lot of interesting conversations, and we serve beers and whiskeys, so it makes the clients feel even more at ease. When everyone gets involved in conversation together it’s a really nice time in the shop.”

Furthermore, the location on the Gold Coast enables Sean to exercise more of his skills telling us, “Where we are there’s more variety because it’s a beach city. There’s much longer styles whereas at home, especially with younger clients, one of them might get something cool, then the other fifty want the same thing so it’s more diverse in terms of style here.”

FACTOID
OWNER/MANAGER:
Sam Squires and 
Sean Hayes
STAFF: Three in Currumbin and two 
in Burleigh
CLIENTS: A diverse mix of short 
and long hair
APPOINTMENTS OR WALK-INS: Appointments 
PRICES: Haircuts from $40 to $50FUN FACT: Backbone Burleigh is heritage listed in Australia
FOLLOW: @backbonebarbershopburleigh 
on Instagram

This article appears in Jan/March 2023

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This article appears in...
Jan/March 2023
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MOVING FORWARD
Welcome to the January – March issue of Modern Barber
NEWS
The latest industry updates
THE RETURN OF SALON INTERNATIONAL
On 8-10 October, we saw the return of Salon International at ExCeL London showcasing three days of creativity, education and inspiration
BACKBONE BARBERSHOP, AUSTRALIA
Sean Hayes’ journey has taken him from rural West Cork to the Gold Coast in East Australia
THE INDUSTRY’S FINEST
Dapper Dan celebrated an impressive display of talent at the Professional Barber World Series
IN WITH THE OLD
Modern Barber spoke to masters of old-school barbering to hear their thoughts on the industry today
ENERGY MADE EASY CAN YOU AFFORD NOT TO BE A MEMBER?
With energy prices at an all-time high, and this being a traditionally quieter time of year, it’s a good time to check your tariff to make sure you are getting the best deal
RUGER
Founded by brothers Alan and Reece Beak, the newly designed RUGER provides a minimalist, Scandinavianinspired space where their training in traditional Italian barbering and Afro-Caribbean style is put to good use
REAPING THE BENEFITS
We spoke to barbers who believe in the power of retail about the dos and don’ts of selling products in your barbershop and how this can help your business go from strength to strength
TOP OF THE CROPS
We caught up with two winners from the 2022 Modern Barber awards to talk about their craft and what inspires them
BETTER TOGETHER
We chat to three brothers who are reinventing what it means to be a barber
GEAR
From cuts and colour, to care – these products have got it all covered, helping you to provide top-notch services to your clients.
PORTFOLIO
Six stunning collections that show the talent in our industry
THE 10 MINUTE CHAT
Tariq Howes, BaBylissPRO Ambassador and owner of Avenue Male Grooming, Cardiff, chats to Modern Barber about his start in the industry and what keeps him motivated
TAKING CARE
Matt Elliott is giving up his free time to provide additional care in residential homes
TAKING THE LEAP
Deone Luke had worked at a barbershop for two years, when she felt the call of self-employment. We reveal her journey and ask if she has any regrets…
FINDING YOUR SELF BELIEF
We talk to Laurence Edmonds about where his barbering journey began
FIVE TIPS TO MAXIMISE YOUR BARBERSHOP PROFITS THIS WINTER
Christmas is just around the corner, and now is the time to make sure that you are maximising your profits over the festive period
MY BIGGEST CHALLENGE
Self-taught barber, Toastie Styles, tells us about the challenges she has faced learning her craft in her own way
SOAPBOX
Dean Gleeson tells us why he changed his mind about creating collections
FIT TO FOLLOW
MB has been keeping a close eye on all your amazing work across social media – to prove it, here are six of the best accounts we’ve seen over the past few months
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