French Face Concealer Concentrate

• Made for skin that's seen a thing or two (thin, textured, discolored)
• Lightweight, full coverage stretches (vs settles) as we squint and smile
• 69% hydration, 24% pigments and 07% blurring/functional ingredients
• Ultra-thin serum liquid creates second-skin, even coverage
• All-over face friendly: conceal, bronzing contour, highlight/brighten
• Dewy glow softens to satin finish as hydration levels balance down
• Humectants, emollients and occlusives work together to moisturize while providing pigments a smooth base to melt over skin's surface

• Cheap packaging? No, purposefully using MINIMAL plastic in packaging AND mailing materials
• Recyclable tube - We know..not easy to find recycling centers for small items like this unfortunately - still, we make the effort
• Clean, vegan and cruelty-free
• Formulated without alcohol, fragrance or essential oils
• 35% more product per each tube (8.5mL) than top prestige concealers which lasts a long time so we repurchase LESS often which means fewer plastic tubes being put into the world

CONCEAL: Choose a shade that best matches your skin tone. Dot where coverage is needed.

BRONTOUR: Pick a shade several shades darker than your skin. Dot small amounts along hairline, cheekbones, sides of nose and jawline.

HIGHLIGHTING: Choose a shade  that’s much lighter than your skin tone and use sparingly. Draw thin lines or dots along bridge of nose, inner eyes, brow bone or wherever you want more brightness!

SKIN-TINT: Stripe your concealer shade along cheeks, nose, chin and forehead. Massage into skin all over face, blend with a dry fluffy brush or use a damp beauty sponge to smooth over every contour. Add additional moisture or a putty silicone-style primer to thin out where you want less coverage.

BLENDING: For all of the above uses, blend with clean, small, dry fluffy blending brush. Focus on patting product into skin in very small circles (the size of a quarter max) vs large circular or swiping motions. Keep it tight.

Net Wt. 8.5 mL /  0.29 Fl. Oz.

Water/Eau (Aqua), Octyldodecanol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Pentaerythrityl Tetraisostearate, Caprylic/Capric Triglyceride, Polyglyceryl-6 Polyhydroxystearate, Squalane, Glycerin, Jojoba Esters, Sodium Chloride, Magnesium Sulfate, Polyglyceryl-6 Polyricinoleate, Helianthus Annuus (Sunflower) Seed Wax, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Hydrogenated Lecithin, Polyhydroxystearic Acid, Caprylyl Glycol, Persea Gratissima (Avocado) Oil, Acacia Decurrens Flower Wax, Tocopheryl Acetate, Lecithin, Isostearic Acid, Stearalkonium Hectorite, Sorbic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Polyglycerin-3, (+/-)Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

METHOD: We evaluate based on the amount of product you're paying for. It's the most accurate method.

FRENCH FACE: Offers 35% more product than the average top 5 concealers.

TOP CONCEALER AVERAGES:

MSRP: $32. FRENCH FACE is $33, 3% more.

Amount: 6.28mL. FRENCH FACE is 8.5mL, 35% more.

Cost per mL: $5.21. FRENCH FACE is $3.88, -25% less.

TOP PRESTIGE CONCEALERS:

・Ilia  $32 for 5mL= $6.40/mL

・Hourglass $36 for 6mL= $6.00/mL

・Kosas $30 for 6mL= $5.00/mL

・Haus Labs $32 for 7mL= $4.57/mL

・Natasha Denona $30 for 7.39mL= 4.06/mL

・Maxine’s Revenge $33 for 8.5mL= $3.88/mL

DTC: We sell direct vs using a retailer which enables us to be more price-conscious. Retailers take roughly 60% (or more!) of the retail price so brands don't have a lot of money left to reinvest. They need to charge a bit more to cover their expenses. We'll get to that point too! But for now, in these early days, we are able to offer sharp pricing.