About Woodruff

With over 30 years of slaying giants under our belts, we know just how elusive they can be. Giants like UNCERTAINTY can get inside your head and really keep you guessing, while others like IRRELEVANCE hide in plain sight and go unnoticed for years on end.

At this very moment, there could be a Giant right under your nose that has you convinced it’s not even there. Only the skills of true giant slayers can bring it into the light using honesty, knowledge, and insights.

What happens if this Giant is slain? What’s the reward? When felling a tree, you need to know where it is going to land before you start chopping. In a similar way, looking beyond the Giant helps us know if the battle is worth fighting and how we will measure success.

Transformational thinking is a mindset that leads to unexpected ideas and extraordinary results. In our experience, the only way to slay a giant is by adopting a mindset of staying true to yourself that allows you to summon deeper, more personal insights.

It all starts with asking the right questions and setting aside preconceived notions to understand the people we are trying to impact. Rather than trying to replicate what others are doing, transformational thinking embraces our strengths and uses them to our advantage. It invokes a rare mentality that’s curious enough to challenge the status quo and creative enough to generate ideas that solve problems and transform lives.

Throwing money at a problem never works as well as a precise attack plan. With accuracy in mind, we’ll develop a pinpointed approach to slaying your giant, arming ourselves with the tools and resources we need to achieve the outcome.

We can’t be afraid of failure. And we know the only way to breakthrough is to execute a plan fully, with courage, cunning and perseverance. It’s always a risk, but it all corresponds with our entrepreneurial spirit. Once we have established an attack plan, we’ll execute it confidently to deliver extraordinary results.

Giants don’t always go down fast. They can be resilient, requiring an ongoing process of assessing, measuring, and adapting. Don’t worry – we’ll stay on the front lines until it’s all said and done.