RADIO MEDIA TOURS

Get Your Message on the Air

4media group is a leader in radio media tours (RMTs), which are a series of back-to-back radio interviews over the course of a morning between a radio personality in a local or national market and a spokesperson.

Key benefits include:


  • Radio reaches 92% of American adults each week – that’s reaching more American adults than any other platform
  • Radio interviews tend to be more conversational and are often seen as more credible and trustworthy than traditional advertisements
  • Maximizes spokesperson interaction with reporters and hosts because radio interview segments tend to run longer than TV segments

Don’t miss your opportunity to engage and reach this audience! Despite new and emerging technologies, radio’s mass appeal is alive and well. In fact, it reaches more American adults than any other platform – and that’s 41% of the listening time of U.S. adults.

Ready To Work With Us? Let’s Connect!

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What’s included with an RMT?

4media group’s team of experts will work with your team to find a newsworthy angle, pitch the story, line up the interviews, get the right tech in place, monitor the tour and deliver a report of the results once it’s complete. From an outline of talking points to proving ROI, our turnkey service will get you the air time your messaging deserves – in front of the audiences who want to hear it most. Plus we’ll produce a 60-second audio news release and give you copies of each interview should you want to further amplify your message.

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Who’s listening?

Nielsen data shows that radio has a far reach with multiple audiences:

  • Radio reaches 98% of the adult population ages 18 through 49, especially listeners of country music
  • Both men (97% or 65.9 million) and women (98% or 65.4 million) use radio in large numbers
  • 93% of teens age 12 to 17, with pop being the most popular format
  • Listenership is especially high among non-white listeners. 99% of Hispanic people over the age of 12 and 98% of Black Americans over the age of 12 are reached each month by radio
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The Takeaway

Part of the success of the radio media tour is the ability for our pitching/booking team to be able to target local markets and the audiences who match your content best. And because they’re often presented as educational pieces, they can impart great new information while simultaneously making organic product mentions without seeming as advertorial.

Here’s just one example of a successful integrated campaign including a radio media tour.