New. In shrink wrap. Looks like an interesting title! 3.45. Seller Inventory # Q-0072935898
Synopsis: Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.
Title: ESSENTIALS OF MARKETING: A GLOBA
Publisher: McGraw-Hill
Publication Date: 2006
Binding: Hardcover
Condition: New
Book Description hardcover. Condition: Very Good. Has moderate shelf and/or corner wear. Great used condition. Includes CD-ROM. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10574840
Book Description Hardcover. Condition: Good. No Jacket. Solid binding. Boards are moderate to severely edgeworn. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123683311
Book Description hardcover. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000125260
Book Description Condition: Very Good. Softcover, International Edition. This is an International Edition. Seller Inventory # 42761690
Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.4. Seller Inventory # G0072935898I4N00
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.4. Seller Inventory # G0072935898I3N00