Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Provides invaluable advice for establishing a web presence and getting your message out with online advertising
Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
Explains how web analytics can offer you a better understanding of your web marketing efforts
Details ways to establish an online voice with blogging and podcasting
Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

From the Back Cover:

Kick off your online presence to build a following and achieve your marketing goals

Ready to advertise on the web, create buzz about your product, and start online conversations? From optimizing your site and analyzing traffic to blasting targeted e-mails and writing blogs, this collection of minibooks has you covered. You'll quickly be on your way to increased traffic, more followers, and an engaged audience ready to listen!

Go organic ― follow steps to optimize your site for search engines to build up your organic keyword rankings
Click it ― enter the competitive world of online advertising and pay-per-click to ensure that your message reaches the right people
Stay connected ― initiate time-tested marketing strategies to develop and deliver professional-looking e-mails that increase the open and click-through rates
The write tool ― get up to speed on how to set up a blog, write engaging posts, and reach out to others to drive traffic
Spread the word ― dig into social media so you can reach out to customers, find new audiences, and build relationships like never before
Get mobile ― learn how to leverage the mobile channel by implementing best practices that will grow your audience

Open the book and find: