Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Learn the definition of branding and the ingredients that go into creating a holistic brand.

Walk through a conceptual exercise that focuses on the impact and presence brands can have.

Walk through a case study with Feeding America to examine their brand commitment.

Walk through the brand commitment model and learn the importance of building a brand essence.

Learn how to use mind mapping as a technique for brainstorming and organization.

Gain tips and resources for how to select the best design options for your brand.

Learn what a brand touchpoint is and the importance of having multiple touchpoints.

Understand how to distinguish the differences between branding, marketing, and advertising.

Gain an introduction to the four steps of a brand strategy roadmap before diving deeper into each.

Learn how to find and define your target audience as part of the brand strategy.

Consider how to set your business and revenue goals as part of your greater business strategy.

Learn how to build a brand voice to lead your choices from a creative design standpoint.

Involve the implementation team to set milestone, to-dos and delivery dates.

Walk through a case study with Bon Vivant Cakes to examine their design and brand voice.

Walk through a case study with Vichcraft and examine their brand positioning.

Walk through a case study with Tom’s Shoes and examine their Brand Roadmap Strategy.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.