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El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud (Spanish Edition) Paperback – July 18, 2019

Spanish Edition by Allan Dib (Author)
4.7 4.7 out of 5 stars 1,104 ratings
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ADVERTENCIA: No Leas Este Libro Si Odias El Dinero

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.

En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.

Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.

Con este innovador libro descubrirás:

  • Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
  • Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
  • Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
  • Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
  • Cómo aniquilar a la competencia y hacer que seas la única opción.
  • Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
  • Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.

    Read more Read less
    Previous page
    1. Print length
      232 pages
    2. Language
      Spanish
    3. Publication date
      July 18, 2019
    4. Dimensions
      6 x 0.58 x 9 inches
    5. ISBN-10
      1733301208
    6. ISBN-13
      978-1733301206
    7. See all details
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    Product details

    • Publisher ‏ : ‎ Successwise (July 18, 2019)
    • Language ‏ : ‎ Spanish
    • Paperback ‏ : ‎ 232 pages
    • ISBN-10 ‏ : ‎ 1733301208
    • ISBN-13 ‏ : ‎ 978-1733301206
    • Item Weight ‏ : ‎ 12.2 ounces
    • Dimensions ‏ : ‎ 6 x 0.58 x 9 inches
    • Customer Reviews:
      4.7 4.7 out of 5 stars 1,104 ratings

    About the author

    Follow authors to get new release updates, plus improved recommendations.
    Allan Dib

    Allan Dib

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Marketing is a skill, and like any skill, it can be learned. My work is helping people and organizations develop or enhance their marketing skills.

    I think people read “about” pages and author bios for two main reasons. They want to know, “Is this person credible?” and “What can they do for me?” With that in mind, here’s a bunch of business stuff I’ve done that I’m proud of:

    • I’ve sold a lot of books.

    • My books have a lot of reach. They’ve been translated into over 30 languages and have impacted millions of entrepreneurs all over the world.

    • I’ve founded, scaled, and successfully exited multiple high-growth businesses across various industries, including IT, telecommunications, and marketing.

    • I’ve spoken to thousands of people at some amazing events and conferences.

    • I’ve made a lot of money along the way. I know money doesn’t buy happiness, but having grown up poor, I can tell you being rich is much better.

    • I work very reasonable hours. My business and work support my lifestyle, health, and relationships rather than being detrimental to them.

    Here’s what I can do for you:

    • I’ll give you a clear, simple, and structured framework for marketing success.

    • I’ll help you and your team build your marketing skills, infrastructure, and capabilities.

    • I’ll help you grow your business revenue and profit.

    • I’ll help you increase the value of your business and create an asset that’s salable should you ever decide you want to exit.

    • I’ll help you build the kind of business that allows you to live life on your own terms.

    • We’ll do all of the above in a way that’s fun.

    Customer reviews

    4.7 out of 5 stars
    4.7 out of 5
    1,104 global ratings

    Top reviews from the United States

    steven siancas
    5.0 out of 5 stars Excelente
    Reviewed in the United States on February 28, 2024
    Verified Purchase
    Muy chévere este libro te enseña paso a paso lo que debes hacer para tu empresa, tener algo claro de lo que vas hacer
    Helpful
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    Alex StarWalker
    5.0 out of 5 stars Muy interesante y práctico
    Reviewed in the United States on October 4, 2023
    Verified Purchase
    Un libro que te indica y aconseja lo que debes hacer paso a paso para triunfar en tu negocio.
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    Ramiro
    4.0 out of 5 stars Aprendí un montón
    Reviewed in the United States on June 7, 2020
    Verified Purchase
    Valió la pena, su enfoque y manera de explicar el marketing es realmente pedagógica y fascinante. En una lectura agradable se aprenden conceptos básicos que marcan la diferencia
    One person found this helpful
    Helpful
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    Cliente de Kindle
    5.0 out of 5 stars Recomendadisimo!
    Reviewed in the United States on September 21, 2023
    Verified Purchase
    Pone en palabras simples y directas grandes aprendizajes 🤗 todo emprendedor debería leerlo. Una herramienta muy poderosa. Me conecté con mi realidad como emprendedor
    Helpful
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    S Contreras
    5.0 out of 5 stars buenísimo
    Reviewed in the United States on September 22, 2023
    Verified Purchase
    10 de 10 exelente libro todo empresario debe de leerlo, nos ayuda hacer mejores en lo negocios completamente recomendado saludos
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    Cliente de Kindle
    5.0 out of 5 stars El mejor libro de la historia del marketing moderno
    Reviewed in the United States on August 19, 2023
    Verified Purchase
    El mejor libro que e leído de negocios y marketing más increíble de mi vida, E leído centenares de libros de negocios, ninguno como este
    Helpful
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    Alejandro Montes Rodriguez
    5.0 out of 5 stars simple y excelente
    Reviewed in the United States on July 30, 2023
    Verified Purchase
    De los mejores libros que puede leer un emprendedor que quiera incursionar en el marketing. Y además te da una clase sencilla de administración de tu negocio que te abre la mente..
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    Top reviews from other countries

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    Angelitos
    5.0 out of 5 stars Me encantó
    Reviewed in Mexico on March 29, 2024
    Verified Purchase
    Es un libro realmente práctico. Tiene ideas concretas muy explicadas. Y sobre todo te guía para poder llevarlo a la práctica. De verdad lo recomiendo.
    Report
    Iván
    5.0 out of 5 stars Excelente.
    Reviewed in Spain on March 13, 2024
    Verified Purchase
    "Saber y no hacer, es lo mismo que no saber." Esta frase es una de las numerosas llamadas a la acción clara y contundente que propone esta guía excelente para la implementación de los principios que expone el libro para conseguir que cualquier negocio pueda mejorar su crecimiento de manera significativa. Mi recomendación es total, para cualquier persona u organización que quiera un hoja de ruta completa para alcanzar y mantener los más altos objetivos de crecimiento empresarial.
    Report
    keli johana villazon
    4.0 out of 5 stars aclaratorio y motivador para hacer cambios
    Reviewed in Germany on August 12, 2022
    Verified Purchase
    Fácil y rápido de leer. Te permite ver desde lo mas básico lo fácil k piedes hacer cambio en tu negocio y ventas
    Report
    Alex LPDG
    5.0 out of 5 stars Interessante, ironico, facile da leggere anche per principianti.
    Reviewed in Italy on May 12, 2022
    Verified Purchase
    Questo libro mi è piaciuto davvero molto, tant'è che ho iniziato a seguire Allan Dib anche se LinkedIn, dove gli ho scritto un messaggio per ringraziarlo e congratularmi e al quale mi ha gentilmente risposto.
    Partiamo dal fatto che si tratta di un libro che spiega, con una buona panoramica, una serie di concetti basici di marketing, utilizzando spesso degli esempi che aiutano a capire i termini più "tecnici". L'autore ci spiega le varie fasi di costruzione di un piano di marketing efficace e con obiettivi concreti e realistici. Il messaggio che a mio avviso si vuol far passare è come si possa semplificare al massimo questa operazione, senza perdere di vista quelli che sono i passaggi fondamentali per avere un piano calendarizzato nel tempo e che possa portare a risultati reali.
    Il registro linguistico utilizzato è davvero alla portata di tutti e con un pizzico di ironia costante che rende la lettura davvero piacevole. Il testo originale è in inglese, ma io l'ho preso in spagnolo per fare pratica con la lingua. Se non sapete come funziona il marketing questo è un ottimo testo da cui partire. Complimenti all'autore!
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    Armando Fiscal
    5.0 out of 5 stars Recomendadisimo
    Reviewed in Mexico on January 11, 2024
    Verified Purchase
    Un libreo ligero de leer, pero con gran contenido, que te ayudará a crear un gran contexto del mundo del marketing.
    Report