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Launching Right in Real Estate: What They Won't Teach You in Pre-License School Paperback – October 22, 2021

by Carla Cross (Author)
5.0 5.0 out of 5 stars 5 ratings
See all formats and editions
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Accurate information helps us make good decisions. With real estate a hot profession now, you may be considering jumping in. That’s why Launching Right in Real Estate: What They Won’t Teach You in Pre-License School was written. This book gives you the straight scoop on real estate as a career—without the fluff or sales spiel.
What’s different about this book: With unique self-analysis tools, Launching Right helps you discover whether you will love this career or discover it’s not for you—before you launch your career.

Having interviewed thousands of would-be agents as a three-decade manager, the author knows the questions and the sales spiels they’ve heard. She knows the misconceptions they carry into the business. The author of the international best seller, Up and Running in 30 Days, she also knows exactly how a new agent should start the business.
Cross steps behind the curtain to reveal:
  • Best questions to ask yourself to reveal whether real estate is the right career for you
  • How to choose the right company and manager for you (not necessarily the biggest..)
  • The 5 questions every would-be agent needs to ask the interviewer
  • How to interview and probe past the sales spiels to get the information interviewers may not want to share
  • How much money do new agents really make
  • Tips to avoid the biggest pitfalls would-be and new agents face
  • The best business plan to sell a home fast
  • What it really costs to become an agent—and when are you going to get that first check
  • Why do new agents fail, and how to succeed fast
You won't hear this in the interview, but about 50% of all new agents fail and quit before they're in business a year! Don't let that be you. With the information in this book, you'll be able to choose best and launch a successful real estate career.

Launching Right in Real Estate is a must for anyone thinking about real estate as a career. The author answers the myriad of questions would-be agents ask, and she’s straightforward and honest with her answers.
Mo Anderson, Former CEO and Vice Chairman of the Board, Keller Williams Realty

Launching Right tells you what you may not hear in the interview: The work it takes, the expenses involved, timeframes, challenges, and the business start-up plan you need to succeed.
Amy Dedoyard, Managing Broker, Windermere Real Estate, Kirkland, Wa.
Read more Read less
Previous page
  1. Print length
    260 pages
  2. Language
    English
  3. Publication date
    October 22, 2021
  4. Dimensions
    6 x 0.59 x 9 inches
  5. ISBN-10
    0578765497
  6. ISBN-13
    978-0578765495
  7. See all details
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Editorial Reviews

About the Author

Carla Cross's professional real estate experience spans from top sales agent, to top manager, award-winning regional director, real estate company owner--and international speaker and author. Her approach is different in two ways: Her background as a performing and teaching musician provides a unique take on what it takes to master any skill--including real estate sales. Her practical approach comes from actually being 'on the firing line' as a real estate professional for over three decades--no empty theory here. Cross has garnered numerous awards in the real estate industry: Top 10 agents in her 400 agent company, her third year in the businessTop manager in her companyCreated the largest training program at regional Pacific Northwest real estate companyWrote comprehensive training programs for most of the international real estate franchisesMaster level CRB instructor (leading to the prestigious Certified Real Estate Broker designation) for 14 yearsSpeaker at the National Realtor Conventions for 16 yearsNamed a National Realtor Educator of the Year Besides speaking internationally, Cross creates training programs for new agents (Up and Running in Real Estate) and trainers. Much of her work now is training trainers to implement training methods that actually change people's professional careers in a positive manner.See Carla's programs or contact Carla at her website: https: //carlacross.com.

Product details

  • Publisher ‏ : ‎ Noteworthy Publishing Company (October 22, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 260 pages
  • ISBN-10 ‏ : ‎ 0578765497
  • ISBN-13 ‏ : ‎ 978-0578765495
  • Item Weight ‏ : ‎ 12.5 ounces
  • Dimensions ‏ : ‎ 6 x 0.59 x 9 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 5 ratings

About the author

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Carla Cross

Carla Cross

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A leadership and training specialist, Carla Cross's professional real estate experience spans from top sales agent, to top manager, award-winning regional director, to real estate company owner. Her expertise is 'people development'.

Carla's approach is different in two ways: Her background as a performing and teaching musician provides a unique take on what it takes to master any skill--including real estate sales. Her practical, proven approach comes from actually being 'on the firing line' as a real estate professional for over three decades--no empty theory here.

Cross has garnered numerous awards in the real estate industry:

Top 10 agents in her 400 agent company, her third year in the business

Top manager in her company

Wrote comprehensive training programs for most of the international real estate franchises

Master level CRB instructor (leading to the prestigious Certified Real Estate Broker designation) for 14 years

Speaker at the National Realtor Conventions for 16 years

Named a National Realtor Educator of the Year

See Carla's training programs and resources at www.carlacross.com.

Customer reviews

5 out of 5 stars
5 out of 5
5 global ratings
You've Been Lied To
5 Stars
You've Been Lied To
Carla Cross pulls back the curtain and spells out, in frank and direct language, what it REALLY takes to launch a successful Real Estate practice. The unfortunate truth is that most hiring brokers paint a rosy picture, but don't actually provide the training and support you will need. It gives you a clear roadmap, with punch-lists of things you'll need, and the steps to take. Armed with this book, you'll be able to ask the right questions, get honest answers, and find an office where you can actually start making money before your savings runs out. -- Orvel Ray Wilson, CSP co-author of "Guerrilla Selling."
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Top reviews from the United States

Denise Wilson
5.0 out of 5 stars You've Been Lied To
Reviewed in the United States on December 13, 2021
Verified Purchase
Carla Cross pulls back the curtain and spells out, in frank and direct language, what it REALLY takes to launch a successful Real Estate practice. The unfortunate truth is that most hiring brokers paint a rosy picture, but don't actually provide the training and support you will need. It gives you a clear roadmap, with punch-lists of things you'll need, and the steps to take. Armed with this book, you'll be able to ask the right questions, get honest answers, and find an office where you can actually start making money before your savings runs out. -- Orvel Ray Wilson, CSP co-author of "Guerrilla Selling."
Customer image
Denise Wilson
5.0 out of 5 stars You've Been Lied To
Reviewed in the United States on December 13, 2021
Carla Cross pulls back the curtain and spells out, in frank and direct language, what it REALLY takes to launch a successful Real Estate practice. The unfortunate truth is that most hiring brokers paint a rosy picture, but don't actually provide the training and support you will need. It gives you a clear roadmap, with punch-lists of things you'll need, and the steps to take. Armed with this book, you'll be able to ask the right questions, get honest answers, and find an office where you can actually start making money before your savings runs out. -- Orvel Ray Wilson, CSP co-author of "Guerrilla Selling."
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Mark Stiving
5.0 out of 5 stars Should you jump in?
Reviewed in the United States on January 24, 2022
Verified Purchase
I know many realtors, some scraping by and some extremely successful. It's incredible how Carla's book has nailed the differences. If you or someone you love is thinking about going into real estate, please read this book first. There is nothing that will help your career more than Launching Right.
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Katrina Burrus
5.0 out of 5 stars If you are thinking of becoming a Real Estate professional, this is a must read!T
Reviewed in the United States on February 22, 2022
Verified Purchase
This book provided me with the "ins" and "outs" of becoming a real estate agent. It also answers how much money you can potentially do, what to be aware of, and much more.
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Adam Hergenrother
5.0 out of 5 stars Fantastic Guide to a Career in Real Estate
Reviewed in the United States on April 7, 2022
Great data driven approach, mixed with easy-to-understand stories, charts, and graphs makes the information come to life. A fantastic guide for anyone considering a career in real estate.
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Don
5.0 out of 5 stars Every career path needs a book like this.
Reviewed in the United States on January 13, 2022
This book does what the title says. Through real-world stories, easy-to-understand charts, and plain language instruction, the author provides a clear path for beginning realtors to launch their careers the right way.
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