ABOUT US

CEO Nancy Duitch and Brand Ambassador Nicole Kidman Discuss their Alliance to Support Wholly-Owned Subsidiary Sera Labs

Management Team

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Nancy Duitch

CEO & Board Member

With over 30 years of experience as a leader in the consumer products industry, Nancy has developed several diverse businesses from start-up to public company level, as well as executed state-of-the-art marketing/branding campaigns generating over $3 billion in revenue for some of the most well-loved brands. A classic serial entrepreneur with a passion for starting companies from scratch and taking them to extravagant heights, Nancy has been a key architect in building consumer-facing product-based companies with a particular emphasis in the health and wellness, beauty, and fitness sectors.


Nancy’s ability to develop talent, and effective utilization of multi-channel strategy for optimal ROI has consistently allowed the companies for exponential growth. She has extensive experience working with celebrities to help them leverage their public goodwill to expose consumers to new and innovative products and is also deeply committed to philanthropy, by devoting her time and money to charities that serve children and young adults with genetic conditions.

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Joel Bennett

Chief Financial Officer

A principled, action-oriented corporate leader and seasoned financial executive, Joel Bennett brings creativity and adaptability to his role as Avenir’s Chief Financial officer. A Certified Public Accountant, Joel specializes in corporate and project finance, treasury operations, acquisitions and divestitures, and SEC reporting as well as SOX compliance. He has extensive project and change management experience, and possesses strong analytical, strategic, technical, communication and management skills to act as a forward-thinking business contributor and consensus builder.

 

Joel started his career at Ernst & Young and his finance and accounting background also includes roles at The Walt Disney Company, Time Warner, and Live Nation Merchandise LLC, in addition to being a past CFO/Executive VP for JAKKS Pacific, Inc. and CFO for BlockHold Capital Corporation. He holds an MBA in Finance/Management from California State University, Northridge, and a Bachelor of Science in Accounting from San Diego State University and currently resides in Westlake Village, California. 

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Rob Davidson

Chairman of the Board & Chief Scientist

Rob Davidson brings extensive corporate board and C-level executive experience to Avenir. In addition to his board stewardship, Rob is responsible for the development of new, unique formulations and cutting-edge technology for the company’s product portfolio, as well as developing and helping to monetize IP through licensing, royalties, and sale of assets. His experience includes roles as CEO and founder of Cure Pharmaceutical as well as President and Chief Executive Officer of InnoZen Inc., Chief Executive Officer of Gel Tech LLC, and Chief Executive Officer of Bio Delivery Technologies Inc. Rob has been instrumental in the development of several drug delivery technologies and commercial brand extensions with over 50 patents issued and pending, working with brands that include Chloraseptic™, and Suppress™, as well as Pediastrip™, an electrolyte oral thin film sold at retail. 

 

Rob received his B.S. degree with a concentration in Biological Life Sciences. He holds a Masters Certificate in Applied Project Management from Villanova University, a Masters of Public Health, and a Masters in Health and Wellness. Davidson also attended Post Graduate Studies in Nanotechnology at University of Oxford and master’s degree at the University of Cambridge with letter of commendation.

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John Cammarano

Senior Vice President of Sales

John Cammarano brings over a quarter of a century of experience in product and development experience in his role as Senior Vice President of Sales. John is renowned as one of the top ten direct-to-consumer marketers and campaign creators in the industry, with over 30 top-ranked national television spots and over $1 billion in sales generated through direct and retail channels. John’s primary focus at Avenir is two-fold: managing retail relationships and distribution, as well as playing a vital, hands-on role in marketing and omnichannel creative executions for the company.

 

John’s has worked with some of the most notable and successful brands in beauty and nutraceuticals, as well as As Seen On TV consumer products and been labeled a “marketing extraordinaire” by some of the top CEOS in retail. He holds a Bachelor’s Degree in Marketing/Marketing Management from West Virginia University, and lives in the greater Orlando, Florida area.

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Tracy Jankowski

Vice President, Digital Marketing

Tracy Jankowski is a senior level marketing professional who brings nearly two decades of experience in retail, wholesale, and eCommerce channels. She is a specialist in driving the development and execution of creative and distinctive strategies to distinguish brands in the marketplace, and capture consumer interest and sell-through. Tracy’s extensive experience marketing luxury brands includes stints as Vice President, Direct to Consumer for handbag manufacturer Hammitt, and marketing leadership positions with leading shoe manufacturers Bed/Stu, Chinese Laundry, and Taryn Rose International.


Tracy’s additional experience includes expertise in marketing personal care and beauty, as well as managing marketing campaigns across all consumer touchpoints. With a hands-on leadership style and fearless commitment to face the challenges of an ever-changing marketing ecosystem, Tracy holds a Bachelor of Business Administration from New Mexico University. She reduces stress as an avid pickle ball player in her community of Studio City, California.

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Marian McNear

Vice President, Brand Marketing

With over a quarter of a century of experience dedicated to developing, launching, and branding new products, Marian McNear has been a key player in the success of many campaigns in the beauty, fitness, health, and hardgoods categories. Marian has helped architect both long- and short-form media television campaigns as well as programs for digital, and has experience leveraging the home shopping ecosystem, in addition to spearheading international sales and distribution. Her expertise also includes fulfillment and telemarketing setup and tracking, website creative, media performance evaluation, and omnichannel product packaging.


A native Angeleno, Marian began her advertising career as a media buyer during the advent of the modern infomercial. She was one of only a handful of people fluent in both long- and short-form direct response television media planning and buying, which honed her ability to evaluate media based on sales performance. Her education includes advertising studies at UCLA, and she is a fine artist who specializes in painting. 

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Rick Petry

Senior Vice President & Executive Creative Director

Rick Petry brings over 35 years of experience in direct marketing and advertising to bear in a senior leadership role to help drive accountable advertising. As a manager and strategist, as well as writer and director, Rick has been involved in campaigns that have generated over $1 billion in sales across a broad spectrum of categories that include beauty, wellness, ingestible products, and fitness. He was also instrumental in the early development of one of the largest domestic direct marketing agencies as the President of The Tyee Group, which was acquired and became part of a global agency network.


Rick is a past Chairman of the Board of the Electronic Retailing Association and an award-winning columnist who has penned over 200 articles on direct marketing best  practices. He holds a Bachelor of Arts degree in Cinema/Television from the University of Southern California and an MBA with an emphasis in Sales and Marketing from Marylhurst University, and resides in the beachside community of San Clemente, California.

Medical Advisory Board

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Gerard Edward Farris, MD

Dr. Farris is a graduate of the LSU School of Medicine and completed his Residency in Emergency Medicine at LSU. He is a Board-Certified Emergency Medicine Physician and a Fellow of American College of Physicians. He has been practicing for over 24 years and has long had an interest in age management, nutrition, weight loss and athletic performance. Dr. Farris received additional training through the Cenegenics Age Management Certification Program. His passion for human optimization and age management led him to the field of Functional and Integrative Medicine and he is currently completing his fellowship in Metabolic and Functional Medicine. For the past 30 years, Dr. Farris has also been a competitive triathlete. Dr. Farris has worked as an advisor/researcher for Appalachian State Human Performance lab at the North Carolina Research Center in Kannapolis. Dr. Farris goal is to provide access to the best in scientific knowledge and medicine so his clients can optimize their health.

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Gary Brazina, MD

Dr. Brazina is a Board-Certified Orthopedic Surgeon who believes in providing his patients with the best quality of care, the newest most effective surgical techniques and the latest in conservative care. Dr. Brazina, “The Jock Doc”, specializes in arthroscopic surgery, sports medicine, and industrial medicine. He uses minimally invasive techniques for faster recovery and a quicker return to work and sports. He is a Fellow in the American Academy of Orthopedic Surgery; the Arthroscopy Board of North America; and the American College of Surgeons. He also serves as an Agreed Medical Examiner. Dr. Brazina has treated some of the world’s top amateur professional athletes. He has served as a medical consultant to the U.S. Olympic Committee, Red Bull Athletes, Cirque du Soleil “Kooza”, Dancing with the Stars, The Southern California Cheetahs Track Club, and Second Opinion for the NFL Players Association. He has also served as Team physician for the L.A. Heat Football Team and the Los Angeles Blades.

Board of Directors

Nancy Duitch

  • 30+ years as a leader in the consumer products industry
  • Founder of several diverse businesses from start-up to public  company level
  • Executed state-of-the-art campaigns generating over $3 billion in revenue for well-loved consumer brands
  • Extensive experience in health and wellness, beauty, and fitness sectors
  • Passionate about philanthropy, devoting time and money to charities that serve children and young adults with genetic conditions

Rob Davidson

  • Extensive corporate board and C-level executive experience
  • CURE’s former CEO; served as President and CEO of InnoZen Inc., CEO of Gel Tech LLC, CEO of Bio Delivery Technologies Inc., and on multiple corporate boards
  • Responsible for the development of several drug delivery technologies and commercial brand extensions
  • BS in Biological Life Sciences, Masters Certificate in Applied Project Management, Masters of Public Health, and Masters in Health and Wellness
  • Post Graduate Studies and Masters degree at the University of Cambridge

Dov Szapiro

  • Co-founder, Managing Partner, and Principal of Entourage Effect Capital
  • Co-founded Acceptance LLC, served as President and CEO and oversaw expansion into 30 states
  • Former Director of Business Development for GovWorks, Inc., former Analyst for Bassini, Playfair + Associates, and former Member of the Board of Directors of Conception Nurseries, Promociones Fantasticas SAS, PathogenDx, and One Last Harrah
  • Serves on the non-profit boards of KovodFund.org and Advisor for the Alliance for Education

Gene Salkind, MD

  • Board-certified neurological surgeon
  • Numerous faculty, hospital, and admin appointments at major hospitals in Philadelphia
  • Successful investments include Intuitive Surgical, Pharmacyclics, and Centocor
  • Board Member at DermTech
  • Residencies, fellowships, and postgraduate training at Abington Memorial Hospital, The Graduate Hospital, Veteran’s Administration Hospital, Pennsylvania Hospital, etc.
  • Medical degree from Temple University School of Medicine

Gerald Bagg

  • 45+ years in the advertising industry, best known for pioneering the BRAND RESPONSE advertising approach
  • Chairman and co-founder of Quigley-Simpson & Heppelwhite, Inc.; clients include Proctor & Gamble (i.e. CoverGirl, Olay Vitamins) and J.P. Morgan Chase (i.e. United MileagePlus Card, Sapphire Card, and IHG Card)
  • Other clients include NBCUniversal, Tivity Health, Ball Corporation, Philips, SC Johnson, Reckitt Benckiser, VISA, and The Hoover Company
  • Held senior executive positions at major advertising agencies

Rob Costantino

  • Board member of PetVivo (PETV-NASDAQ)-Member of Audit, Compensation & Pricing Committees
  • Board member of 4 Yamaha Motor Finance companies. 
  • Most recent position: dual role of Sr EVP–CFO & COO of WFS Financial (NASDAQ) & EVP-CFO & COO of Westcorp (NYSE)
  • Played a key role in $3.9 billion sale of both companies to Wells Fargo
  • Prior CEO, President, and Board Member of Mitsubishi Motors Credit of America – Negotiated multi-billion asset sale to Merrill Lynch 
  • Numerous past Sr. Executive positions within Volvo Cars of North America
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