If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Really enjoyable read! I especially loved the personal experiences and stories. This book is a hit.
—Nick Sabatine
CEO, Greater Greenville Association of Realtors
If you are in real estate, buy this book. Joan Herlong is one of the greatest real estate minds around. You will learn a ton. Her humor is fast, strong, and real. Her sales accomplishments are mind blowing. This book made me feel like she was talking to me. It’s so authentic. These pages contain her straight approach to life. Plus, her wit is worth the price.
—Leighton Mills Cubbage
Chairman and Cofounder, Allie Capital, LLC
This book is awesome. I laughed out loud a few times and it was an easy read. I think she has a true knack for writing. It kept me amused which kept my attention.
—Jay McDonald
Production Manager, Prime Lending
Don’t be fooled by the brevity or the single geography; these lessons apply to anyone who has, or is thinking of starting, a career or a transaction in residential real estate. —Bob Hughes
President, Hughes Development Corporation, Greenville, SC
I’ve known Joan for over twenty years both personally and professionally. She is a consummate professional. I have seen her updating MLS listings on New Year’s Eve while at the beach and everyone else was watching bowl games. Her clients are raving fans, with good reason. She responds to all calls within twenty-four hours and her phone is never off. This book reflects her experience as well as her wit and savvy. I highly recommend As Is to anyone in real estate as well as anyone thinking about getting into real estate.
—Jim Sobeck
Managing Member, New South Real Estate Partners, Sobeck Holdings, and Sobeck Investments, Greenville, South Carolina
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past thirty years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
—Mark Johnston
Media Executive, President/CEO, Community Journals
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Really enjoyable read! I especially loved the personal experiences and stories. This book is a hit.
—Nick Sabatine
CEO, Greater Greenville Association of Realtors
If you are in real estate, buy this book. Joan Herlong is one of the greatest real estate minds around. You will learn a ton. Her humor is fast, strong, and real. Her sales accomplishments are mind blowing. This book made me feel like she was talking to me. It’s so authentic. These pages contain her straight approach to life. Plus, her wit is worth the price.
—Leighton Mills Cubbage
Chairman and Cofounder, Allie Capital, LLC
This book is awesome. I laughed out loud a few times and it was an easy read. I think she has a true knack for writing. It kept me amused which kept my attention.
—Jay McDonald
Production Manager, Prime Lending
Don’t be fooled by the brevity or the single geography; these lessons apply to anyone who has, or is thinking of starting, a career or a transaction in residential real estate. —Bob Hughes
President, Hughes Development Corporation, Greenville, SC
I’ve known Joan for over twenty years both personally and professionally. She is a consummate professional. I have seen her updating MLS listings on New Year’s Eve while at the beach and everyone else was watching bowl games. Her clients are raving fans, with good reason. She responds to all calls within twenty-four hours and her phone is never off. This book reflects her experience as well as her wit and savvy. I highly recommend As Is to anyone in real estate as well as anyone thinking about getting into real estate.
—Jim Sobeck
Managing Member, New South Real Estate Partners, Sobeck Holdings, and Sobeck Investments, Greenville, South Carolina
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming, and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work cannot be replicated, it is in fact the opposite and in As Is she'll let you in on how.
This book is exactly what agents need in order to survive and thrive in the world of real estate, and it’s long overdue. Joan’s no-nonsense style breaks down the industry basics and lays bare the areas agents, at all levels of the business, struggle with every day. With her insider expertise, she guides agents to cut out the noise, emotion, unnecessary work, and drama that derails their business and success. You will find yourself laughing out loud as you read about Joan’s real-life stories, mishaps, and mistakes all while picking up invaluable strategies and knowledge that will enable you to excel in this ever-changing and competitive business.
—Liz Bentley
Founder President, Liz Bentley Associates Executive Training and Coaching
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Informative, heartwarming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Her work ethic comes through loud and clear. Refreshing, an easy read that puts client service and ethics front and center.
—Finley Hair
National Director, M A Advisor, WAV Group Consulting, Arroyo Grande, California
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write As Is based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
—Russ Anderson
President, Briggs Freeman Sotheby's International Realty, Dallas, Texas
Really enjoyable read! I especially loved the personal experiences and stories. This book is a hit.
—Nick Sabatine
CEO, Greater Greenville Association of Realtors
Really enjoyable read! I especially loved the personal experiences and stories. This book is a hit.
—Nick Sabatine
CEO, Greater Greenville Association of Realtors
