PREFACE:


“Brokers, this book can put money in your pocket! It is based on twenty years’ experience in selling real estate, and in learning how to train real estate salesmen the hard way.

Every action, every step advocated for you, the employing broker, has been tested and has been proved successful. Every “don’t,” every taboo, is the result of learning from unsatisfactory experience and the resultant loss of income.

The question has been put to me, “Why educate your competitors?”

The answer is simple: Successful brokers, those who are proud of their profession and interested in making it pay dividends, are invariably glad to share the knowledge they have garnered from experience. Ambitionless, unsuccessful brokers won’t read this book in any event.”

Lois T. VOGEL