Plan Your Website: The 10 Step Guide to an Online Strategy that will Get Results

Plan Your Website: The 10 Step Guide to an Online Strategy that will Get Results

Plan Your Website: The 10 Step Guide to an Online Strategy that will Get Results

Plan Your Website: The 10 Step Guide to an Online Strategy that will Get Results

Paperback(2nd ed.)

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Overview

How would it feel to have the crystal Clear strategy for creating a website that can get results?

This book is aimed at two types of people: entrepreneurs who want to build a website themselves and business owners who want to hire someone to do it for them. Both instances require a strategy. Read this book to get clarity on the 10 steps required to create an action plan so you know with certainty that your website will be successful.

You NOW hold in your hands, the proven system highly paid experts use TO PLAN A SUCCESSFUL Website

- Identify your target audience so that you know who you are marketing to

- Avoid the beginner's mistakes that could cost you time, money and missed opportunity

- Brief and manage developers to ensure your website comes in on time and to budget

- Automate key tasks and win back time so you can work on, rather than in, your business

- Learn more than the average web developer about the strategies, tools and techniques that deliver tangible results

"Steve has a way of translating something that is technical, frustrating or completely overwhelming into something easy and doable. Now I can focus my energy on my passion."

Christal Fuentes, Founder of The Ladies Coach

Steve Woody has the privilege of working with hundreds of clients from solo- preneurs to multi-million pound businesses, charities, record labels

and world class athletes. He has built websites in over 10 countries.

They say it takes 10,000 hours to become a master in a chosen area. Steve is a Master when it comes to creating successful websites and you hold in your hands the fast track guide to years of his learnings.


Product Details

ISBN-13: 9780993369001
Publisher: Online Mastery
Publication date: 09/01/2015
Edition description: 2nd ed.
Pages: 148
Product dimensions: 5.50(w) x 8.50(h) x 0.40(d)

Table of Contents

Is this book for you?

Workbook Download

The Importance of Your P.L.A.N.

CHAPTER 1 - STRATEGY

Who are you?

What is your business?

Who is your Target Audience?

What is your Exit Strategy?

What is your Timeframe?

What is your Budget?

What is Your Online Identity?

CHAPTER 2 - THE CUSTOMER JOURNEY

The Opt In

Initial Product Offer

Core Offer

Upsells

CHAPTER 3 - SITEMAPS

XML Sitemaps

HTML Sitemap

Information Architecture

CHAPTER 4 - WIREFRAMES

Best Practice

Responsive Design

CHAPTER 5 - CONTENT

Content for People

Content for SEO

Other Content to Consider

Conclusion

CHAPTER 6 - DESIGN

The Purpose of Design

Branding

Consistency

Your Logo

Website Ready Images

Responsive Design

Copyright Images

Budget

When You Contract a Freelance Designer

Conclusion

CHAPTER 7 - SYSTEMS

Content Management Systems (CMS)

Hosting

Customer Relationship Management (CRM)

Email

Auto-Responders

E-commerce

Membership

Support

Page Builders

Backing Up Your Website

Contact Forms

API Access

Cookies

CHAPTER 8 - TESTING

Test the Customer Journey

Test the Functionality

CHAPTER 9 - ANALYTICS

Retargeting

Conversion Pixels

Tag Management

Heat Map Tracking

Conclusion

CHAPTER 10 - SPLIT TESTING

WHAT'S NEXT?

Congratulations!

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