Table of Contents
1. East Asian Transmedia Storytelling in the Age of Digital Media - Introduction
Part I. Asian Culture and Transmedia 2. Dynamic texts as hotbeds for transmedia storytelling: a case study on the story universe of
The Journey to the West 3. The storyteller who crosses boundaries in Korean reality television: transmedia storytelling in
New Journey to the West 4. Chapter 4. Snack Culture’s Dream of Big Screen: Korean Webtoon’s Transmedia Storytelling 5.Sword art everywhere: narrative, characters, and setting in the transmedia extension of the
Sword Art Online franchise Part II. Digital Media and Storytelling 6. Dynamics between agents in the new webtoon ecosystem in Korea: responses to waves of transmedia and Transnationalism 7. Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?: Industrial Factors Leading to Webtoon-Based TV Dramas 8. The Multimedia Life of a Korean Graphic Novel: a case study of Yoon Taeho’s
Ikki 9. Media's representation of female soldiers and their femininity: a case study of Korean webtoon
Beautiful Gunbari Part III. Platform Politics and Media Convergence 10. Managing the media mix: industrial reflexivity in the anime system 11.
Yōkai monsters at large: Mizuki Shigeru’s manga, transmedia practices, and (lack of) cultural politics 12. Transmedia as Environment:
Sekai-kei and the Social in Japan’s Neoliberal Convergence 13. From Media Mix to Platformization: The Transmedia Strategy of IP in
One Hundred Thousand Bad Jokes