Today's real estate business is not the same as it was 30 years ago. Real estate agents must be more than real estate experts; they need to know marketing principles, social media strategies and they must be tech savvy. The ideas in this book will not make you a marketing expert but they will help you think like one - a guerrilla marketing expert. Like guerrilla warfare, guerrilla marketing employs creative tactics to win in a highly competitive environment and unforgiving landscape.