Business ProfileforImproovy Painters of Chicago

Company does not appear to be advertising in an honest matter and operating in compliance with the advertised rules of conduct for Accredited BBB listed companies. This is very clearly written."Follow established legal and ethical advertising and selling practices, including, but not limited to, the BBB Code of Advertising."29.2 Puffery may include statements such as best food in the world and we try harder as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion. 30.1.6 It is not clearly stated that the endorser, associated with some well-known and highly-regarded institution, is speaking only in a personal capacity, and not on behalf of such an institution, if such be the fact;In this regards Improovy is advertising all over the ********* market that they are 'The #1 rated painter in the area' but not only provide no proof of having been given this rating or designation by anyone but themselves but most available ratings also seem to disagree with their assumptions. The company advertises repeatedly and even clearly on their own website:#1-Rated ******** Painters Improovy Painters ******** is here to make painting your *********** house, condo, or apartment easier than ever before.We are a top-rated and locally-owned ******** painting company There is no proof of this anywhere. The company has decided these things and even though the rules of accreditation clearly show this is puffery the company has decided to do it anyway.This should not be allowed under any circumstances as the rules are clear about this type of conduct. In fact the entire main page of their website is all puffery.***********************************************************************