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New, How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to

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eBay item number:145692624726

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781632650641
Publication Year
2016
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
How to Protect (or Destroy) Your Reputation Online : The Essential Guide to Avoid Digital Damage, Lock down Your Brand, and Defend Your Business
Item Height
5.9in
Author
John David
Item Length
8.9in
Publisher
Red Wheel/Weiser
Item Width
0.5in
Item Weight
11.2 Oz
Number of Pages
224 Pages

About this product

Product Information

With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John also shows you how to deal with revenge porn, hate blogs, Google's "right to be forgotten" in Europe, the business of online complaint sites, even the covert ops of reputation management.

Product Identifiers

Publisher
Red Wheel/Weiser
ISBN-10
1632650649
ISBN-13
9781632650641
eBay Product ID (ePID)
221946286

Product Key Features

Author
John David
Publication Name
How to Protect (or Destroy) Your Reputation Online : The Essential Guide to Avoid Digital Damage, Lock down Your Brand, and Defend Your Business
Format
Trade Paperback
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Length
8.9in
Item Height
5.9in
Item Width
0.5in
Item Weight
11.2 Oz

Additional Product Features

Lc Classification Number
Hd59.D335 2017
Reviews
"Perception is in the eye of the beholder. In a connected society, your reputation precedes you. What you do, say, share and even consume online defines you. John David makes it very clear that without management and intent, your reputation is left for others to interpret." --Brian Solis, digital analyst, anthropologist, and author of X: The Experience When Business Meets Design
Copyright Date
2017
Target Audience
Trade
Topic
Public Relations, Security / Online Safety & Privacy, E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce)
Lccn
2017-275902
Dewey Decimal
659.20285
Genre
Computers, Business & Economics

Item description from the seller

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