Back to home page
|Listed in category:
|
Add to Watchlist

Picture 1 of 1

MKTG6 - Student Edition - Picture 1 of 1
Have one to sell?
Sell now

MKTG6 - Student Edition

superboll
  • (214)
US $12.00
Condition:
Brand New
Shipping:
US $3.99 Economy Shipping. See detailsfor shipping
Located in: The Colony, Texas, United States
Delivery:
Estimated between Mon, May 20 and Fri, May 24 to 43230
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and other factors. Delivery times may vary, especially during peak periods.
Returns:
Seller does not accept returns. See details- for more information about returns
Payments:
      
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:254642185970
Last updated on Nov 30, 2022 12:22:08 PSTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781133190110
Book Title
Mktg
Item Length
10.8in
Publisher
Cengage South-Western
Publication Year
2012
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Carl Mcdaniel, Joe F. Hair, Charles w. Lamb
Genre
Business & Economics
Topic
Marketing / General, General
Item Width
8.5in
Item Weight
36.1 Oz
Number of Pages
416 Pages

About this product

Product Information

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1133190111
ISBN-13
9781133190110
eBay Product ID (ePID)
110859460

Product Key Features

Book Title
Mktg
Author
Carl Mcdaniel, Joe F. Hair, Charles w. Lamb
Format
Trade Paperback
Language
English
Topic
Marketing / General, General
Publication Year
2012
Genre
Business & Economics
Number of Pages
416 Pages

Dimensions

Item Length
10.8in
Item Height
0.9in
Item Width
8.5in
Item Weight
36.1 Oz

Additional Product Features

Lc Classification Number
Hf5415
Edition Number
6
Table of Content
PART I: THE WORLD OF MARKETING.1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility.4. The Marketing Environment.5. Developing a Global Vision.PART II: ANALYZING MARKETING OPPORTUNITIES.6. Consumer Decision Making.7. Business Marketing.8. Segmenting and Targeting Markets.9. Decision Support Systems and Marketing Research.PART III: PRODUCT DECISIONS.10. Product Concepts.11. Developing and Managing Products.12. Services and Nonprofit Organization Marketing.PART IV: DISTRIBUTION DECISIONS.13. Marketing Channels.14. Supply Chain Management.15. Retailing.PART V: PROMOTION AND COMMUNICATION STRATEGIES.16. Promotion Planning for Competitive Advantage.17. Advertising and Public Relations.18. Sales Promotion and Personal Selling.PART VI: PRICING DECISIONS.19. Pricing Concepts.20. Setting the Right Price.PART VII: TECHNOLOGY-DRIVEN MARKETING21. Customer Relationship Management (CRM).22. Social Media & Marketing.ENDNOTES.INDEX .TEAR-OUT CARDS.
Copyright Date
2013
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes

Item description from the seller

superboll

superboll

97.1% positive feedback
554 items sold
Seller's other itemsContact
Joined Jun 2013
Usually responds within 24 hours

Product ratings and reviews

Learn more
Write a review
5.0
1 product ratings
  • 1 users rated this 5 out of 5 stars
  • 0 users rated this 4 out of 5 stars
  • 0 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
  • 0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

See all 1 reviews
  • by pandafacebtch
    Jan 22, 2018

    Good book

    The MKTG 11 book arrived a day before the expected arrival day and is in great condition..Like new

    Verified purchase: YesCondition: Pre-OwnedSold by: lennytreeexists

More to explore :