Paragon

“A well-personalized experience can reduce friction, anticipate customer needs, and provide solutions before the customer even knows they need them. It’s a proactive approach to customer service that builds a powerful rapport.” Read more about the power of personalization in this CIO Look article: https://lnkd.in/eSkxspcP

Our API-driven, headless, and composable approach to architecture makes digital evolution simpler (and faster). Easily integrate your preferred technologies behind a custom-built and secure API layer. This gives you the freedom to switch outdated tools, mix and match best-in-breed technologies, and avoid vendor lock-in or re-platforming on the back-end, without ever compromising the journey your customer experiences on the front-end. Ready to learn more? Let’s chat.  https://lnkd.in/e5BFeHm6

It all starts with the customer. At Paragon, every decision we make is backed by insights. Your customers and stakeholders hold a wealth of knowledge that is critical when developing new, lasting strategies and engaging digital experiences. Learn more about our “Envision” services including customer research, journey mapping, digital visioning and more.  https://lnkd.in/d_HiNV5v

Journey mapping helps you understand your customer’s journey with your brand – identifying how they think and feel, their actions, and the friction points they encounter. By discovering how your customers experience your brand, you'll gain the insights needed to deliver more innovative, personalized, and impactful digital experiences. Get the rewards that come from putting yourself in your customer’s shoes. https://lnkd.in/ebT6uX2e

Adopting headless CMS options allow enterprise and commerce brands to deliver fast, innovative customer experiences across omnichannel devices – along with other benefits. Learn more https://lnkd.in/eEK2HRKc

"The transition from customer journey to customer experience (CX) reflects a fundamental truth: in today's customer-centric world, the journey is just as important as the destination." Read about the importance of understanding how your customers think, feel, and act along their journey with your brand – a foundation for how Paragon approaches each customer journey mapping project. https://hubs.li/Q02qqQfj0

There’s plenty to be gained from accessible digital properties beyond sales and conversions. When your properties are accessible it means your websites, tools, and technologies are presented such that anyone can use them in the way that works for them. Read more about why web accessibility matters in this blog: https://hubs.li/Q02qqQV20

Looking for a new strategic digital partner? At Paragon, we help you optimize your website by making improvements based on strategy, not guesswork. Our team of strategists, architects, designers, and marketing experts are ready to help you meet your digital goals. Learn more: https://lnkd.in/e8pXdNga

“If there is one key to decoding the formula for effective marketing, it is the ability to understand how people make decisions and what drives human behavior.” Read about the importance of understanding your buyer’s implicit and explicit goals: https://lnkd.in/eNe3D7-g

Regardless of what you envision for your customer experience, bring it to life in a way that advances your customer’s journey while giving your marketing and IT teams the flexibility to innovate.  We blend human-centered design and strategy with modern, future-proof technology – like API-driven, headless CMS architecture – to build digital experiences that are seamless, extensible and friction-free for both your customer and your business. Learn more about our experience design and development services: https://lnkd.in/dKxqSN6