About
We identify growth challenges and blocks; and create strategy and tangible plans to…
Articles by Amy
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Is there value and actual ROI in personal branding?
Is there value and actual ROI in personal branding?
By Amy Weisenburger
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What do TikTok, Videos, and Gen Z all have in common?
What do TikTok, Videos, and Gen Z all have in common?
By Amy Weisenburger
Contributions
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How can data inform your messaging strategy?
"Strategic Communications" at face value is effectively transferring the big picture value and unique benefit of a Company, brand, product, etc. to someone who is equally invested in receiving such knowledge. It's not easy to accomplish on a continual and consistent basis which is why the perspective of the customer or whomever is continually on the receiving end must be figured into any measurement of strategic communication evaluation. Each and every person has their own lens and will receive information differently. Strategic communications is linked directly to customer experience and customer outcomes as well as supporting the process of customers becoming advocates with UGC.
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How can data inform your messaging strategy?
Everyone loves data, myself included. But data in itself says nothing. So the next step is to include KPIs which I also find flat. KPIs give a ballpark target at best. So what do you do? Personally, I pull industry specific KPIs but more importantly start documenting and measuring everything, keep notes on the "whys" behind each measurement (you will forget), and with time (3m, 6m, 9m, etc) the data will begin to tell a story. With the "whys" documented at each of the "temperature checks" you can identify possible trends which then puts you into trend analysis where you can dig further into possible "motivations" fueling trends. If applicable, you can then individually test "motivations" if they consumer "behavioral" in nature :)
Activity
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Actors understand this about energy, and you can use it to turn up the volume on your impact. Mixing up the energy in a performance is foundational…
Actors understand this about energy, and you can use it to turn up the volume on your impact. Mixing up the energy in a performance is foundational…
Liked by Amy Weisenburger
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❌ Sending spammy sales messages ❌ Harassing decision-makers ❌ Begging your network for leads It’s time to finally leave all that behind. If you…
❌ Sending spammy sales messages ❌ Harassing decision-makers ❌ Begging your network for leads It’s time to finally leave all that behind. If you…
Liked by Amy Weisenburger
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They are called LLMs, or large language models. You know them as the AI tools, like Chat GPT, that are increasingly in use across many global…
They are called LLMs, or large language models. You know them as the AI tools, like Chat GPT, that are increasingly in use across many global…
Liked by Amy Weisenburger
Experience
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ARCnests Animal Welfare NonProfit
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Education
Licenses & Certifications
More activity by Amy
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We are getting a lot of questions about 6/3. With that, here is a teaser... What if a brand could go from a thought in your brain to an exit to a…
We are getting a lot of questions about 6/3. With that, here is a teaser... What if a brand could go from a thought in your brain to an exit to a…
Liked by Amy Weisenburger
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Great couple days with ASM Global marketing teams from around the country sharing ideas all to make our promoters successful and provide thrilling…
Great couple days with ASM Global marketing teams from around the country sharing ideas all to make our promoters successful and provide thrilling…
Liked by Amy Weisenburger
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Thanks Greater Indy Habitat for Humanity for a wonderful build!
Thanks Greater Indy Habitat for Humanity for a wonderful build!
Liked by Amy Weisenburger
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1 video testimonial has the conversion power 1,200 Google Reviews. Unbelievable you say? Let me show you the proof 👇 🧠 Quick Neuroscience Lesson:…
1 video testimonial has the conversion power 1,200 Google Reviews. Unbelievable you say? Let me show you the proof 👇 🧠 Quick Neuroscience Lesson:…
Liked by Amy Weisenburger
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I’m back at the Roxy Hotel, also known as the old Tribeca Grand. When I first built my business, I would wake up early in the morning before my…
I’m back at the Roxy Hotel, also known as the old Tribeca Grand. When I first built my business, I would wake up early in the morning before my…
Liked by Amy Weisenburger
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"What am I missing?" It's a question we should all be asking more often. There is no one path to the truth, and no one knows everything. So asking…
"What am I missing?" It's a question we should all be asking more often. There is no one path to the truth, and no one knows everything. So asking…
Liked by Amy Weisenburger
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I was lucky enough to catch up with Stephen Craig today and he presented our local Cisco team of volunteers with this beautiful plaque for our…
I was lucky enough to catch up with Stephen Craig today and he presented our local Cisco team of volunteers with this beautiful plaque for our…
Liked by Amy Weisenburger
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