Laura Williams

Before we dive into digital advertising strategies, it's crucial to start with a deep understanding of our clients' businesses. We believe in taking the time to get to know their products or services, what makes them unique, who their target audience is, and who they're up against in the market. 📊 We also want to understand our clients' current marketing strategies, how they measure success 📈, and what hurdles they're facing. By asking the right questions and conducting thorough research, we can create tailored solutions that not only meet their goals but also address their specific challenges. 💡 In essence, it's all about showing that we genuinely care about our clients' success and are here to help them overcome their obstacles. 🤝

So important! We see this all the time with clients who come to us for SEO optimization of their websites. A solid SEO build means more than optimizing Yoast for the right keywords and meta. Unfortunately, many many web designers don't learn enough about how an SEO-optimized website is actually built and we end up fixing it later.

As SEO and copywriting professionals, we need to present copywriting initatives as primarily a User Experience improvement when talking to executives. Executives care more about user experience than SEO concepts like keyword rankings. We will get more buy in and budget when we show how the new content on the page will improve their customers' user experience.

As search engines transform into AI search assistants, your website needs to be optimized for the AI bots, or you risk losing visibility when potential customers search for your business products and services online. There are currently six primary factors that determine your website’s competitiveness in AI Search: inclusivity, credibility, multimedia, spoken language optimization, accessibility, and transparency.

Web design and SEO are two halves of a successful website. Good web design ensures users stay engaged, reducing bounce rates. It's all about the user experience - is your site easy to navigate? Does it load quickly? These factors directly impact SEO. On the other hand, SEO makes your website visible to search engines. By using relevant keywords, alt tags for images, and meta descriptions, you increase the chances of your website showing up in search results. In essence, web design attracts and retains users, while SEO ensures they find you in the first place.

In my experience, here are a few ways I assess my team's copywriting skills: Past Work Inspection: What do their previous projects tell you? Is the message crystal clear and creative? Skills Challenge: See how they handle a product description, an email campaign, or website content creation. SEO Savvy: Do they know about keyword research, meta descriptions, and SEO-friendly headlines? Research Abilities: Can they dig out reliable sources and weave this information seamlessly into their copy? Versatility Check: A great copywriter should be a chameleon, adapting their style to different mediums, audiences, and tones. Colleague Feedback: Gather feedback from other team members or departments that have worked with your copywriting team.