Anh Vu-Lieberman’s Post

𝐋𝐞𝐭'𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐦𝐢𝐜𝐫𝐨-𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 😍 #SHEIN Shein started in 2008 as a typical Chinese drop-shipping company. Today, it has grown into the world's largest fashion retailer. The company was valued at $100 billion in 2022, a testament to its massive online success. And it was no accident. #growth 🎉𝐎𝐧𝐞 𝐨𝐟 𝐒𝐡𝐞𝐢𝐧'𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐬 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐦𝐢𝐜𝐫𝐨-𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬.🎉 These micro-influencers post on Instagram, YouTube, or TikTok, and get free products every month. Some of them can even get up to 10-20% commission on Shein referral sales. 💸💸 Shein's approach to micro-influencer marketing is unique as it focuses on lesser-known influencers and satisfied customers who have already used their services. That way, they can build stronger relationships with these influencers and create a more accessible language that resonates with their target audience. This approach has increased sales and has been a major factor in Shein's growth. 🙌 Shein's recommendation strategy has been effective in spreading brand awareness. According to Similar Web's statistics on traffic sources on Shein.com, in January 2022, 10% of traffic was directly related to influencer recommendations (social media and recommendations), and 45% of traffic came from organic search. The direct traffic share exceeds 38%, indicating a high proportion of returning customers. 😊 What do you think?  We suggest you consider how working with micro-influencers can help your services or products. Our micro-influencers are open to new challenges. #success #microinfluencers #content #influencermarketing #growthstrategy

✨🌵🎡Attention all fashion brands! Coachella might be over, but social media users still obsessing over the fashion moments that stole the show ✨🌵🎡 🌴Get the inside scoop on the top trends from Coachella 2023 and discover the brands and influencers who are leading the way in fashion. We've performed an in-depth analysis of the most influential moments from top fashion brands, such as Primark, PrettyLittleThing.com, and REVOLVE, and their impact on social media. In our report, we also highlight the influencers who played a major role in driving their success.🌴 Don't miss out on the insights! Download our report now https://lnkd.in/e9jVJCe3 #cochella #cochella2023 #cochellafashion #fashion #influencer #fashioninfluencer #mostinfluentialmoments #marketing #influencermarketing #soialmedia #cochellastyle #coachellatrends #coachellatrending #wearisma

Is your fashion brand missing out big time by not being on TikTok? 📱 Spoiler alert: it is. Find out more about what opportunities you're missing out on and how to ace fashion on TikTok in our latest blog 👇 https://lnkd.in/e3BQS2eC #wildernesssocial #socialmedia #tiktok #fashion

The devil works fast, but the influencer marketing team at MAC Cosmetics works faster, taking the cake for best Influencer Partnership and Activation I've seen all year!! 💄💋 TikTok has been serving Tube Girl all week, and I’ve watched her account grow to 461K over the past 5 days alone. Not sure who she is yet? Just wait. If you’re plugged into internet culture, you’ll learn about Sabrina B. soon enough. Her absolutely raw, self-adoration + fearless, and unhinged dancing (serving, really) while recording herself in public on the London Tube (and posting it) sent her on the next big wave of virality. Resulting in her very own #TubeGirl trend as seen replicated by model Candice Swanepoel, the queen of TikTok herself, miss Alix Earle, and 5.3M other viewers 🤯 ...And the team at MAC Cosmetics, of course! Let’s not forget what this post is about 😉 MAC took notice of this trend and JUMPED ON IT 🏃♀️💨 Talk about perfect timing. A home run. ABSOLUTELY KNOCKED IT OUT OF THE PARK by partnering with her organically, in a way that feels authentic to her + her audience, and most importantly, inserting themselves into the moment. They moved quickly to get a shoot set up and turned TubeGirl into a MAC Girl, culminating with her making an appearance in their fashion show that same week. Something I knew nothing about until they collab'd with Sabrina. THIS IS VIRALITY DONE RIGHT 🏆🍾 Influencer Marketing at its absolute finest. Cheers to the entire team at MAC for their success with this one 😮💨👏 TRULY a case study for the books of how to successfully hop on a trend and ride the wave. --- Hi, I'm Robyn Nissim 👋🏽 A Social Media + Influencer Marketing Expert, here to teach you the formula to win on Social 📲 ❤️ Liked this post?  👀 Want to see more? Hit the + or 🔔 on my profile 🤝 Looking for support? I got you! Visit my website or send me a DM

“Have the makers of makeup stopped to think about how they will penetrate the market beyond gender-blurring influencers and a small section of recent generations across economic and class stratifications? How will they try to achieve the numbers that the product segment has held for women over decades? Seeing how we are bombarded with gender-blending (please notice, and then excuse the pun) messaging on social media and still, largely, don’t take to changing how we dress or make up our faces and bodies—I’m not entirely sure it’s working.” Why aren’t more men taking to makeup as women did? Is there something wrong with the products, or with what they represent? Read as part of Varun Rana's column MaleBox. More via the link 🖊️ Varun Rana https://lnkd.in/dYg3dTaB