Personal Marketing Personal marketing is the set of strategies whose objective is to establish a positive perception about an individual. In other words, make the audience look at a person as an authority on a certain topic, as well as exalt their actions and activities with marketing techniques. But what is the importance of personal marketing? In my opinion personal marketing isn’t just a need it is a must to every professional activity. Nowadays consumers want to talk to people, the brands are each day more humanized. One thing is right, a company can go bankrupt but the personal impression stays forever. Example: The actor Dwayne Johnson also know as “The Rock” has one of the most impressive and consistent way to promote himself. But how can I build a strong personal marketing such as The Rock? - Leveraging his existent reach - Aligning his brand with is passions - Discipline - Expanding to new markets - Interacting across mediums - Gain public trust - Improve your image