Neilson Marketing Services’ Post

Flooding and severe convective storm (SCS) activity across the central and southern US between April 6th and 11th caused some notable property damage, with total economic and insured losses potentially in the hundreds of millions of dollars or higher, according to insurance and reinsurance broker Aon.

While other customer acquisition methods grab all the headlines, email marketing quietly does its job, getting results for insurance agents year after year.  https://bit.ly/3U72rmE

These days, clients find and evaluate businesses online, which is why SEO for insurance agents is so important. But what is SEO in insurance, and how can you use it to grow revenue? https://bit.ly/4cpe6Et

Mobile usage continues to soar, with nearly 60% of global website traffic coming from mobile devices. For insurance professionals, optimizing your website for these on-the-go users is no longer an option — it’s a necessity. https://bit.ly/4a99Wif

An insurance website audit reviews various aspects of your website, including technical aspects, design elements, content quality, and more. The goal is to evaluate your website’s effectiveness at achieving your marketing goals and identify changes you need to make. https://bit.ly/42hC2Fl

One of the first things anyone in the insurance industry discovers is that all leads are not created equally. Access to enough of the right leads is the number-one barrier separating those who succeed from those who don’t. https://bit.ly/3Hyf3fA

Whether you purchase an agency directory list or build your own, it’s essential to have an accurate and up-to-date list of potential clients for your business.  https://bit.ly/3Sb8Vjy

Laura Farkas Absolutely, well said! The insight and foresight measured, compared and shared from the past can be invaluable. It's clear that the right lens can reveal so much, guiding us to make informed decisions for the future. Neilson Marketing Services is looking forward to implementing these learned trends in our marketing strategy for our clients into 2024 and beyond!

In every cycle, there are key pivot points we can see clearly when looking back. With good metrics and the right lens, the wave is visible before it crests. This year’s insurance marketing trends tell a story of what is to come and where to invest your insurance marketing budget in 2024.

When it comes to marketing your insurance business, few factors matter more than a well-designed and optimized website. Some 75% of people judge a business based on its website, according to research from Stanford University.  https://bit.ly/41Egwdr