The Best Simple CRM Software of 2024

Zoho CRM stands out as our top pick for businesses looking to quickly implement a comprehensive system to support sales, marketing, customer service and back office needs. With its wide range of business applications beyond just CRM, Zoho offers a centralized platform to consolidate systems and streamline workflows. The extensive features in its free CRM plan make it easy for businesses to get started and grow without a large upfront investment.

• In addition to CRM, it offers a comprehensive suite of apps for HR, accounting and more, making it a one-stop shop for business needs.
• Unlike some competitors, it has maintained consistent pricing over the past few years, providing cost stability for users.
• Its free CRM plan offers more features compared to other providers, allowing businesses to get started without immediate financial commitment.
• It enables businesses to consolidate their various products, streamlining workflows and promoting efficiency.

• Users have reported poor customer service experiences, including long wait times and lack of clarity when resolving issues.
• Its extensive range of plans and apps may overwhelm users who prefer a simpler, more streamlined experience.
• While its pricing has remained consistent, additional features and functionalities may require add-on purchases, potentially increasing costs for users.

• Plans start at $20/user per month
• Free Trial: 15 days
• UX Experience: 4.5/5
• Customer Support: 24 hours / five days a week

With its intuitive visual interface borrowed from its popular project management platform, Monday.com offers a familiar and seamless customer experience to manage joint sales and marketing initiatives in real time. Its board and workflow concepts enable teams to streamline cross-functional processes and collaborate efficiently. Its unified sales and marketing features at the highest tier provide an affordable all-in-one CRM solution for organizations focused on driving revenue through aligned sales and marketing efforts.

• Its visually appealing interface enhances its ease of use for a pleasant customer experience.
• It uses the concept of “boards,” which is familiar to users of their task management software, providing a seamless transition for existing users.
• It incorporates workflow features from their task management software, allowing for streamlined processes and improved efficiency.
• It offers marketing capabilities at the highest pricing plan, eliminating the need for expensive add-ons and making it a suitable choice for sales teams.

• Some users have reported a subpar experience with the mobile app, indicating potential issues with usability and performance.
• Users have expressed a desire for additional features, such as bulk import, sales forecasting and lead tracking, which are currently not available.
• While it offers some marketing capabilities, it may be more optimized for sales teams, potentially limiting its suitability for non-sales-focused organizations.

• Plans start at $12.50/user per month
• Free Trial: 14 days
• UX Experience: 4.5/5
• Customer Support: 24 hours / seven days a week

With its versatile integration across sales, marketing, service, CMS and operations, HubSpot is a simple CRM system that provides exceptional flexibility for businesses to customize their CRM. Its free starter plan allows companies to begin optimizing workflows at no cost, while the ability to scale up unlocks more robust features as needs grow. With strong integrated tools and resources for onboarding, HubSpot enables businesses to customize their CRM approach over time.

• This comprehensive CRM software caters to sales, marketing, customer service, CMS and operational teams, making it a versatile choice for businesses.
• Its free plan allows start ups and small and medium-sized businesses to start using the CRM system at no cost and upgrade to paid plans as they grow.
• It offers many reliable tools, along with strong learning resources, to support users in using the platform’s capabilities.
• While starting with lower-tier plans, businesses can easily scale up their uses and access more advanced features as their needs evolve.
• It integrates with various third-party applications, providing flexibility and allowing businesses to connect their CRM with other tools in their tech stack.

• Its pricing tends to be higher compared to some competitors, which can be a drawback for budget-conscious businesses.
• Users may experience strong upselling efforts from customer service representatives, leading to potential pressure to upgrade to higher-priced plans.
• It has a learning curve, and users may need to invest time and resources in understanding and fully using all the features available to them.
• Because of all the features, there is a possibility of businesses paying for functionalities they may not fully understand or use.

• Plans start at $20/user per month
• Free Trial: 30 days
• UX Experience: 4.75/5
• Customer Support: 24 hours / seven days a week

Freshsales stands out for its easy-to-use sales CRM capabilities and rapid implementation, making it a leading choice to quickly ramp up sales processes. With a straightforward setup, desktop notifications, email reminders, AI-powered lead scoring and sales-centric features like call logging and pipeline views, Freshsales enables businesses to start managing and improving the sales cycle faster than many competitors. Although it requires separate systems for marketing and support needs, its sales-focused design provides an efficient CRM solution for driving revenue.

• It offers a strong focus on improving sales management, making it an ideal choice for businesses primarily concerned with sales activities.
• It provides a relatively easy and straightforward setup process, allowing businesses to quickly get started with their CRM implementation.
• Compared to some competitors, it offers lower pricing plans, providing cost-effective options for businesses of various sizes.
• It integrates with AI tools that assist in lead evaluation, allowing businesses to assess engagement levels and predict conversion likelihood.
• Its lead management tools help businesses to efficiently track and nurture potential customers.

• It separates its CRM solutions for sales, marketing and customer service, potentially causing confusion and additional costs for users who require integrated sales and marketing functionalities.
• Users may encounter challenges in understanding the total cost of their subscription, especially when considering add-on marketing features.
• Marketing add-ons may not provide robust features for users with extensive marketing needs, leading to potential limitations.

• Plans start at $18/user per month
• Free Trial: 21 days
• UX Experience: 4.5/5
• Customer Support: 24 hours / five days a week

Pipedrive is a top choice for a simple view CRM. Its visual sales pipeline management helps businesses effectively track deals from lead generation to close. Its straightforward interface quickly allows sales teams to monitor and advance opportunities using customizable workflows. Although Pipedrive focuses heavily on core sales capabilities rather than extensive marketing or service features, its affordable pricing and pipeline-centric design provide an easy on-ramp for optimizing sales operations and gaining visibility into the funnel.

• It excels in helping businesses manage their sales pipeline efficiently, allowing for clear visualization of deals and progress.
• Customers often appreciate its relative affordability compared to some competitors, making it an attractive option for businesses on a budget.
• Its user-friendly interface is easy to navigate and facilitates smooth adoption and usability for sales teams.
• Users can customize their sales processes and workflows, adapting the CRM system to their specific needs and preferences.
• Mobile apps enable users to access and manage their CRM data on the go.

• It may not be the ideal choice for businesses seeking a comprehensive CRM solution that caters to marketing purposes.
• Some users have reported dissatisfaction with customer service, citing issues like slow response times or lack of sufficient support.
• Its data reporting capabilities may be considered basic by some users.
• While providing some integrations, it may not have the same breadth of integration options as some other providers.

• Plans start at $21.90/user per month
• Free Trial: 14 days
• UX Experience: 4.75/5
• Customer Support: 24 hours / seven days a week

With its customization potential and breadth of sales, service and marketing capabilities, Salesforce has everything you need if you’re seeking full-scale, simple CRM power. It enables organizations to customize robust workflows and tools to handle their unique processes and high data volumes. While its tier pricing and add-on costs for full customer support create barriers for small businesses, its extensive functionality makes it an industry-leading solution for enterprises with the resources to leverage its comprehensive platform.

• It has powerful features and extensive customization options, making it suitable for companies with specific CRM requirements and the resources to implement and learn the platform.
• It’s known as one of the most powerful sales CRM Solutions available, offering robust functionalities customized to meet the needs of sales teams.
• Add-ons and third-party integrations provide opportunities to enhance the CRM with additional features and extend its functionality.

• Pricing options have limited flexibility, lacking a monthly payment option and potentially requiring additional costs for support add-ons.
• Certain customer service features, such as chat and phone support, may require the purchase of an additional support add-on package.
• While it provides access to user forums, online learning paths and the ability to submit technical support cases online, some users may prefer more comprehensive support options without additional costs.

• Plans start at $25/user per month
• Free Trial: 14 days
• UX Experience: 4.25/5
• Customer Support: 24 hours / seven days a week

Zendesk is a top pick for sales teams needing easy CRM capabilities on the go with its highly-rated mobile app experience. By enabling activities like call logging, pipeline visibility and text integration within its intuitive interface, Zendesk empowers salespeople to manage customer interactions and data seamlessly from anywhere. While lacking extensive non-sales functions, its focus on portability and seamless mobile CRM cements its value for sales professionals who require access and manageability on the move.

• Its mobile app receives consistent praise from customers for its ability to record actions during calls, update activities and accounts, integrate with texts and record sales calls.
• Users appreciate its integration capabilities, allowing them to send texts, emails and make calls directly from the platform.
• It offers a range of features designed to meet the needs of sales departments, such as pipeline management and activity tracking.

• Users commonly expressed dissatisfaction with its customer service, with reports suggesting that the company reserves its best support for its highest-tier customers.
• It may not be as well suited for organizations that have non-sales-focused teams and require more diverse functionality.
• Some users may find its pricing structure or tiered support system to be restrictive or less cost-effective compared to alternatives.

• Plans start at $25/user per month
• Free Trial: 14 days
• UX Experience: 4.5/5
• Customer Support: 24 hours / seven days a week

Insightly is a modern software platform that helps businesses manage their customer relationships. Insightly includes basic functionalities and is used as a project management tool to help teams complete projects more efficiently. The user-friendly interface and customizable features has made Insightly the go-to CRM choice for small to medium size businesses.

• Interface is easy to use and import data
• Users can personalize their dashboard experience to meet their daily needs
• Insightly integrates with virtually any system or application
• Pre-built reports and report templates help you monitor every aspect of your business

• Customer support is limited
• Too many steps in setup may slow productivity
• Free plan is extremely limited in customization

• Plans start at $29/user per month
• Free Trial: 14 days
• UX Experience: 4.2/5
• Customer Support: Business hours, 5 days/week

Less Annoying is a CRM known for its simplicity. Less Annoying is affordable for small businesses and easy-to-use while managing contacts, calendar items, potential leads, to-do lists for your team and notes all from one simple interface.

• Platform is well-designed and easy to use
• Affordable
• Daily agenda emails provide helpful updates on new tasks

• Users can’t make internet calls directly from the platform
• Some basic features and reporting tools are missing
• Low level of customizations for fields

• Plans start at $15/user per month
• Free Trial: 30 days
• UX Experience: 2.3/5
• Customer Support: 9 a.m.-5 p.m. 5 days/week