REASON #1 THEY DON'T KNOW WHO TO MESSAGE
They don't know where to find potential clients to message and have no idea where to get started… (or maybe they reach out to a few uninterested “leads” who rarely reply) and then decide that DMing doesn't work for them.
REASON #2 THEY DON'T KNOW HOW TO MOVE THE CONVERSATION FORWARD
Their mind blanks, and they're unsure what to say next to keep the natural flow of the conversation going, and then it gets awkward, and the conversation peters out altogether.
REASON #3 THEY LET THEIR "SALES BRAIN" LEAD THE CONVERSATION
They turn prospects off by coming across as salesy & inauthentic… simply because they lack the mindset and tools required to lead high-converting DM conversations without spammy & grabby vibes.