Sponsored
Marketing 5.0 - by Philip Kotler (Paperback)
Create or manage registry
Sponsored
About this item
Highlights
- Author(s): Philip Kotler
- 224 Pages
- Business + Money Management, Marketing
Description
About the Book
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing.Additional product information and recommendations
Sponsored
Similar items
Loading, please wait...
Your views
Loading, please wait...
More to consider
Loading, please wait...
Featured products
Loading, please wait...