Onwards and Upwards - by Dean Artenosi (Hardcover)

About the Book

As one of Canada's most respected real-estate investors and the owner of Ontario's rapidly expanding brokerage The Real Estate Centre, Dean Artenosi is choosing to reveal, for the first time, his most deeply held and career-altering business secrets.

Exhausted and frustrated by the often self-serving advice (downlines, teams, spin-based marketing) that's passed off as a "million-dollar wisdom" by today's faux real-estate gurus, Artenosi offers readers an alternate roadmap for success: a one-of-a-kind guidebook for how to build real--and enduring wealth--in the real estate field.

The straightforward advice offered in Onwards and Upwards is needed now--more than ever. It contains a veritable treasury of time-tested wisdom, real-world stories, and practical guidance that's destined to jump-start the careers of young and mid-career professionals alike, inspiring greater success for realtors, brokers, developers, and real-estate investors, alike, across North America.

Book Synopsis

When it comes to real estate, Dean Artenosi has seen, done and--pretty much invested in--it all.

As one of Canada's most respected real-estate investors and owner of the The Real Estate Centre, a rapidly expanding Coldwell Banker brokerage in Ontario, Artenosi believes now is the time to reveal all of his secrets. Frustrated by the tedious fluff that's passed off as priceless wisdom by today's faux real-estate gurus, Artenosi has penned Onwards and Upwards, an uncommonly pragmatic guide for how real-estate agents and investors can generate serious long-term wealth.

By documenting the challenges and triumphs that he's experienced over the last 30 years, Artenosi helps readers identify key pivot points for growth, while offering sage advice on the best ways to capitalize on those opportunities when they emerge.

By candidly chronicling his own career journey--which saw Artenosi establish himself as one of top real estate sales reps in Canada, and then build a diverse portfolio of high-profile investment projects--

Onwards & Upwards works to helps novice and mid-career professionals understand the vital importance of prudent risk-taking, a service-first mentality and creative financing strategies.

Along the way, Artenosi presents a set of invaluable Golden Rules, which often run counter to the conventional narratives of the day, including:

• The benefit of acting as buyer's agent--rather than seller's agent
• The enduring value of helping renters become first-time homeowners
• The short- and long-term advantages of changing the use of existing properties
• The importance of devising creative financing strategies for clients and one's own portfolio
• The strategic incentives behind relationship-building and superior client service
• The value of prudent risk-taking during different real estate cycles

Artenosi's book, unlike so many others in the field, doesn't wallow in the past or stay entrenched in the present; it looks forward to the future. It presents a complex and deeply compelling argument for understanding the critical role that the New Urbanism movement and sustainable redevelopment of urban areas will play in the years to come. As such, the book's unique value is the timelessness of its advice and timeliness of its message, which will help new professionals enter the field while demonstrating that it's possible to do well for oneself while doing even more for the communities and cities in which we live.

From the Back Cover

A New Playbook to Generate--and Preserve--Long-Term Wealth Through Real Estate

Dean Artenosi, one of Canada's most-successful real-estate professionals, draws on more than three decades of experience to create an unwaveringly insightful, unflinchingly honest, and ultimately inspirational guide on how to generate immediate and long-term wealth through real estate.

While thoroughly (and hilariously) debunking the current obsession over downlines and get-rich-quick schemes that are all the rage on today's speaking circuit, Artenosi open-sources his most precious career advice and business strategies to help others find their own niche in the rapidly changing world of real estate.

The result is an engrossing, plug-and-win blueprint for real estate agents, brokers, developers, and investors. Artenosi uses richly illustrated case studies, each drawn from his own extraordinary career, to highlight and define the critical skills, philosophies, and sales strategies that separate the most successful real-estate professionals from their peers.

As owner of one of Coldwell Banker's The Real Estate Centre, in Ontario, Artenosi's tutorials help novice realtors navigate career-threatening pitfalls and tripwires, while offering practical guidance on how to work with clients, strengthen their businesses, and build income-generating investment portfolios.

As a result, this richly drawn and deeply persona "how-to" manual is nothing less than a must-read resource for absolutely everyone in the field.