Introduction to Marketing Series: Digital Marketing

Welcome to the Introduction to Marketing series, a thrilling exploration into the realm of marketing, delving into strategies and the core principles that form the foundation of this vibrant field of study.

Every reading in the series follows a structured process, ensuring that students can develop their critical thinking and problem-solving skills as they progress through the activities.

Let's continue with Digital Marketing...

• In Stage 1, students prepare for the informational text by matching ten key vocabulary words with their definitions, setting the stage for a deeper understanding of the text.
• In Stage 2, students dive into the informational text, reading it independently or with a partner, small group, or center.
• In Stage 3, students are tested on their comprehension with six multiple-choice questions, ensuring that they understand the material before moving on.
• In Stage 4, students explore a case study, again reading independently or in a group.
• Finally, in Stage 5, students are tested once more with six multiple-choice questions that assess their comprehension of the case study.

This resource contains:

• 1 informational text
• 10 essential vocabulary words with definitions
• 1 case study (Sunshine Boutique)
• 12 multiple-choice comprehension questions (6 per reading) complete with answer sheets
• Answer strips for students to write their answers on (optional)

This resource is perfect for educators looking for an engaging and effective

teaching tool, or for individual learners looking to develop their comprehension skills.

To ensure that this resource can be used time and time again, we recommend that the text, assorted vocabulary matches, and comprehension question and answer sheets be laminated for durability. This will help to preserve the quality of the resources, making them a valuable long-term addition to your teaching toolkit.

All the very best!