BETC, a communication agency created in 1994, renews the relationship between brands and creation. Out of desire, curiosity and commitment, BETC creates new synergies anddd produces its own content in the fields of music, film, publishing, design...
BETC initiated the Magasins Généraux project in Pantin, into which the agency moved in July 2016; a new place of creation, innovation, production and sharing located in the heart of Greater Paris.
