Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation

Name: Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation
Price: 6.75 USD
Availability: InStock
ISBN: 9780749478438

ISBN-10: 0749478438

ISBN-13: 9780749478438

Edition: 4th 2017

Authors: Damian Ryan

List price: $19.99

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Description:

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of…

Book details

List price: $19.99
Edition: 4th
Copyright year: 2017
Publisher: Kogan Page, Limited
Publication date: 11/3/2016
Binding: Paperback
Pages: 464
Size: 6.22" wide x 9.21" long x 0.94" tall
Weight: 1.386
Language: English

Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business.