Digital and Social Media Marketing: A Results-Driven Approach

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Book Overview

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence.

This highly regarded textbook has been fully revised to bring the content up-to-date...

Format:Paperback

Language:English

ISBN:0367236028

ISBN13:9780367236021

Release Date:April 2020

Publisher:Routledge

Length:336 Pages

Weight:1.10 lbs.

Dimensions:0.8" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Digital and Social Media Marketing: A Results-Driven Approach

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