Opening Doors:: Selling to Multicultural Real Estates Clients

The author gives a good introduction to the different ethnic groups in the US today. Differences cultures and approaches are discussed however I found certain mistakes (basically for the Hispanic segment). He generalized most of the population,, maybe it wasnt his intention but it's true. However, it is a good book for newbies. It helps you in you already are in the real estate business dealing with emerging markets today. I recommend it.

I'm an emotional intelligence coach with an international clientele, not a realtor, but this book helped me tremendously. I would recommend it to anyone with a multicultural clientele or consumer-base. Concisely, and with great empathy, Mr. Lee describes cultures in a way that saves you reading tons of others books to get the same information. It saved me a lot of grief as I coached my first Pakistani client to know the difference between Pakistani and Indian, and explained to me why clients from certain cultures never seem to quit negotiating. Since emotional intelligence involves social skills, relating and empathy, it's crucial that I have a working-knowledge of how other cultures differ. One culture's "love of negotiating" is another culture's "pushy." One culture's "affiliative" is another culture's "not-sticking-to-business." And now I know not to cross my legs with a Middle-Eastern client. It's broadly applicable. If you have an international clientele, or do business on the Internet, you can't afford not to read this book. Really outstanding.

This is an incredible book to read, well worth your time and money. The author goes into detail of what makes the various ethnic groups unique and how you can apply this knowledge to being able to deal with your clients and customers most effectively.I would highly recommend this to anyone that would like to be more knowledgable about other cultures and their ways of life.

This is a well-researched and insightful book for anyone in real estate, related fields or home sellers who find themselves doing business with buyers from outside the American culture. This book helps you understand people from other cultures and their beliefs as they relate to real estate. The author not only explains what multicultural people do differently but also the reasons behind their unique practices and superstitions. I found the sections on beliefs and negotiation to be particularly valuable. I always wondered why some groups continued to negotiate after a purchase contract had been signed or which were lucky addresses -- now I know.Also, the background information on people from Asia, Mexico, Latin America, the Middle East, and Europe was extremely enlightening. Get this book if you have any contact with people from other cultures - it will save you not only time but frustration as well. It could also be useful reading for people in industries outside real estate which do business with other cultures.